Senior Advertising Insights & Planning Strategist

Expedia; Washington (Washington County); On-site; USD 83,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Travel discounts

IATAN membership

Job summary

Expedia Group, a global travel company, seeks a Senior Advertising Planning & Insights Analyst to turn data into actionable campaign insights for travel advertisers. You'll work with PI, Sales, and CS teams to shape media strategies, manage budgets, and support key partner accounts across multiple regions.

The role emphasizes storytelling with data and cross-functional collaboration to boost revenue. You'll partner with analytics, yield, operations, strategy, and product to automate processes

Qualifications

• Experience in a data-driven, highly analytical culture.
• Experience in ecommerce, tech, digital marketing, or business consultancy.
• Experience in travel/digital marketing/ecommerce roles, or at OTAs.
• Experience in media planning across channels.
• Experience supporting large or strategic accounts with Sales/CSM.
• Strong client-facing communication and relationship-building.
• Strong project management, coordination of complex workstreams.
• Ability to turn data into actionable insights and storytelling.
• Thrives in a fast-paced environment with prioritization and teamwork.

Responsibilities

• Become part of the Planning & Insights (PI) recognized by Expedia Group Advertising as knowledgeable and proficient in reporting and analytics.
• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
• Partner closely with Sales and Customer Success Management teams to support large or strategic partner accounts.
• Build strong relationships with Sales teams and influence best practices across campaigns.
• Communicate in partner-facing situations using data to shape campaign strategy and strengthen partnerships.
• Contribute to growth of advertising partnerships and help drive quarterly and annual revenue targets.
• Lead and coordinate complex initiatives across internal and external stakeholders with project management.
• Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve systems and processes.

Skills

Data analytics

Ecommerce / digital marketing

Travel industry experience

Media planning

Sales/CSM collaboration

Client-facing communication

Project management

Cross-functional teamwork

Storytelling with data

Job description

Expedia Group, a global travel company, seeks a Senior Advertising Planning & Insights Analyst to turn data into actionable campaign insights for travel advertisers. You'll work with PI, Sales, and CS teams to shape media strategies, manage budgets, and support key partner accounts across multiple regions.

The role emphasizes storytelling with data and cross-functional collaboration to boost revenue. You'll partner with analytics, yield, operations, strategy, and product to automate processes