Senior Ads Growth & Measurement Product Manager

Pinterest; United States; Hybrid; USD 124,000 - 255,000; Full time

Benefits offered by this job

Equity

Salary transparency

Job summary

Pinterest in the United States is seeking a Senior Ads Product Marketing Manager to shape the future of performance bidding, optimization, and measurement. You will own go-to-market for measurement-aligned bidding portfolios and partner with product, eng, data science, sales, and operations to drive adoption.

You will translate advertiser needs into product strategy, define segments and messaging, lead alpha/beta programs, and develop sales enablement materials.

Qualifications

• 5+ years of product marketing or ads marketing experience.
• Experience with go-to-market strategy including positioning, messaging and adoption metrics.
• Understanding of lower-funnel advertising, CPA/ROAS, attribution and measurement approaches.
• Ability to translate market insights into product requirements and roadmaps.
• Comfort working with cross-functional teams across Product, Eng, Data Science, Sales, and Operations.
• Strong communication skills to tell complex concepts clearly to internal and external stakeholders.

Responsibilities

• Own product marketing strategy and go-to-market execution for measurement-aligned bidding and optimization portfolio.
• Build understanding of advertiser measurement approaches and identify high-value opportunities to influence product strategy.
• Define target segments, problems, value propositions, and messaging for early-stage and scaled bidding products.
• Lead alpha and beta commercialization programs: learning agendas, eligibility, recruitment, onboarding and enablement materials.
• Translate market insights into product requirements and prioritization, balancing technical and commercial tradeoffs.
• Synthesize customer feedback, competitive intelligence, and data into decision-ready recommendations.
• Develop narratives, sales enablement, training, and customer-facing materials for complex bidding and measurement concepts.
• Establish success metrics and use results to refine strategy and scale from alpha to broader adoption.
• Drive cross-functional alignment for cohesive, scalable product launches.

Skills

Product marketing

Ads marketing

Performance advertising

Attribution

Market research

Stakeholder management

Education

Bachelor's degree

Tools

AI tools

Job description

Pinterest in the United States is seeking a Senior Ads Product Marketing Manager to shape the future of performance bidding, optimization, and measurement. You will own go-to-market for measurement-aligned bidding portfolios and partner with product, eng, data science, sales, and operations to drive adoption.

You will translate advertiser needs into product strategy, define segments and messaging, lead alpha/beta programs, and develop sales enablement materials.