Measurement & Attribution Product Marketing Lead

Segment (Twilio); San Francisco (CA); Hybrid; USD 145,747 - 300,067; Full time

Benefits offered by this job

Equity

Job summary

Pinterest seeks a measurement-focused Product Marketing Lead to define, position, and scale advertiser measurement strategy, covering attribution, signal quality, data partnerships, and measurement infrastructure. The role shapes how Pinterest brings measurement solutions to market, ensuring that new solutions are commercially clear, technically sound, and grounded in advertiser impact.

You will drive go-to-market, enablement, and cross‑functional collaboration with Product, Data Science,

Qualifications

• 7+ years in product marketing, product management, strategy, or related roles.
• Deep understanding of ads measurement and performance marketing.
• Knowledge of identity and privacy technologies (GDPR, CCPA, ATT, data clean rooms).
• Proven success in positioning, GTM, and sales enablement for technical products.

Responsibilities

• Define the strategic narrative and positioning for Pinterest's measurement capabilities.
• Lead go‑to‑market strategy and commercial readiness for new measurement products.
• Assess impact of signal availability, data sources, and product changes on reporting and performance.
• Drive roadmap input, rollout planning, and business impact for measurement changes.
• Shape market thought leadership and enable Sales, Client Solutions, and external audiences.

Skills

Measuring and analytics

Product marketing leadership

GT M strategy

Cross-functional collaboration

Advertising/ads tech

Privacy & data handling

Communication skills

AI in workflows

Education

Bachelor’s degree in Marketing or related field

Job description

Pinterest seeks a measurement-focused Product Marketing Lead to define, position, and scale advertiser measurement strategy, covering attribution, signal quality, data partnerships, and measurement infrastructure. The role shapes how Pinterest brings measurement solutions to market, ensuring that new solutions are commercially clear, technically sound, and grounded in advertiser impact.

You will drive go-to-market, enablement, and cross‑functional collaboration with Product, Data Science,