Lead Ads Product Marketing Manager

Pinterest; San Francisco (CA); On-site; USD 145,747 - 300,067; Full time

Benefits offered by this job

Equity

Job summary

Pinterest seeks a measurement-focused Product Marketing Lead to define, position, and scale advertiser measurement strategy, covering attribution, signal quality, data partnerships, and measurement infrastructure. The role shapes how Pinterest brings measurement solutions to market, ensuring that new solutions are commercially clear, technically sound, and grounded in advertiser impact.

You will drive go-to-market, enablement, and cross‑functional collaboration with Product, Data Science,

Qualifications

• 7+ years in product marketing, product management, strategy, or related roles.
• Deep understanding of ads measurement and performance marketing.
• Knowledge of identity and privacy technologies (GDPR, CCPA, ATT, data clean rooms).
• Proven success in positioning, GTM, and sales enablement for technical products.

Responsibilities

• Define the strategic narrative and positioning for Pinterest's measurement capabilities.
• Lead go‑to‑market strategy and commercial readiness for new measurement products.
• Assess impact of signal availability, data sources, and product changes on reporting and performance.
• Drive roadmap input, rollout planning, and business impact for measurement changes.
• Shape market thought leadership and enable Sales, Client Solutions, and external audiences.

Skills

Measuring and analytics

Product marketing leadership

GT M strategy

Cross-functional collaboration

Advertising/ads tech

Privacy & data handling

Communication skills

AI in workflows

Education

Bachelor’s degree in Marketing or related field

Job description

Measurement Product Marketing Lead

We are looking for a measurement-focused Product Marketing Lead to define, position, and scale Pinterest's advertiser measurement strategy, covering attribution, signal quality, data partnerships, and measurement infrastructure. The role shapes how Pinterest brings measurement solutions to market, ensuring that new solutions are commercially clear, technically sound, and grounded in advertiser impact.

Responsibilities

• Define the strategic narrative and positioning for Pinterest's measurement capabilities, guiding advertisers and the industry on Pinterest’s approach to attribution, signal quality, and performance visibility.
• Lead go‑to‑market strategy and commercial readiness for new measurement products and capabilities, including messaging, launch plans, advertiser‑facing materials, sales enablement, onboarding guides, objection handling, and escalation frameworks.
• Make attribution coverage a top‑level product and business priority by partnering with Product, Data Science, Engineering, and senior leadership to assess the impact of signal availability, data sources, and product changes on advertiser reporting, optimization, and performance visibility.
• Drive roadmap input, rollout planning, and business impact assessment for measurement changes to ensure advertiser impact, product scalability, and revenue implications are understood before launch.
• Shape Pinterest’s market and industry thought leadership on advertiser measurement through competitive research, advertiser insights, executive narratives, and clear enablement for Sales, Client Solutions, and external audiences.

Qualifications

• 7+ years in Product Marketing, Product Management, Strategy, or related roles, ideally within social, tech, ads, measurement, data, privacy, or adtech platforms.
• Bachelor’s degree in Marketing or a related field, or equivalent experience.
• Deep understanding of ads measurement and performance marketing, including conversion reporting, attribution methodologies, signal loss, first‑party data, event quality, optimization workflows, and brand/performance advertiser needs.
• Strong knowledge of identity and privacy‑enhancing technologies (GDPR, CCPA, ATT, digital identity matching, Differential Privacy, MPC, TEEs, Data Clean Rooms, and related privacy‑preserving measurement approaches).
• Proven success developing positioning, GTM strategy, launch plans, and sales enablement for highly technical products across privacy, identity, measurement, attribution, data, or ads.
• Strong analytical and business judgment, with the ability to assess advertiser, reporting, attribution, and revenue impact from product or privacy changes and translate insights into clear recommendations for Product and senior leadership.
• Exceptional cross‑functional leadership and communication skills, including experience partnering across Legal, Privacy, Infrastructure, Data Science, Engineering, Product, Measurement, Sales, and Client Solutions while creating clear narratives, playbooks, objection handling, escalation paths, and executive‑ready materials.
• Demonstrated ability to use AI to improve speed and quality in day‑to‑day workflow for relevant outputs.

Benefits & Compensation

US‑based applicants only can benefit from a base salary of $145,747 – $300,067 USD, with eligibility for equity. Final salary is based on location, travel, relevant prior experience, and particular skills and expertise.

Relocation & Work Location

Position is not eligible for relocation assistance. The role requires in‑office collaboration 1‑2 times every 6months and can be situated anywhere in the country. Remote work is permissible within the U.S.

Equal Opportunity Employer

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, sexual orientation, gender identity, age, marital status, veteran status, disability, or any other protected characteristic. If you require a medical or religious accommodation during the job application process, please complete the form for support.