Senior Ads Product Marketing Lead, Performance & AI

Pinterest; Chicago (IL); On-site; USD 124,000 - 255,000; Full time

Job summary

Pinterest is seeking a Senior Ads Product Marketing Manager to shape the future of performance bidding, optimization, and measurement. You will own the go-to-market strategy for new solutions that help advertisers align campaign delivery with business outcomes they value most.

You’ll translate complex advertiser measurement needs into clear product strategy, positioning, and scalable GTM motions, partnering with Product, Engineering, Data Science, and Sales to drive adoption and impact.

Qualifications

• 5+ years of product marketing, ads marketing, or related experience.
• Experience developing and executing product go-to-market strategies, including positioning, messaging, segmentation, enablement, launch planning, and adoption measurement.
• Experience bringing early-stage products or features through alpha, beta, and broader commercialization; comfortable with evolving product-market fit.

Responsibilities

• Own product marketing strategy and go-to-market execution for Pinterest’s measurement-aligned bidding and optimization portfolio.
• Build understanding of advertiser measurement approaches and performance needs to identify high-value market opportunities.
• Define target segments, customer problems, value propositions, messaging, and proof points for early-stage and scaled bidding products.
• Lead commercialization for alpha and beta programs: shape learning agendas, recruit alpha/beta participants, develop onboarding materials, and translate findings into GTM recommendations.
• Translate market insights into product requirements and prioritization with cross-functional teams.
• Synthesize feedback and data into clear recommendations for Product and Sales teams.

Skills

Product marketing

Go-to-market strategy

Advertising / performance marketing

Cross-functional collaboration

AI tools usage

Education

Bachelor's degree in Marketing or related field

Job description

Pinterest is seeking a Senior Ads Product Marketing Manager to shape the future of performance bidding, optimization, and measurement. You will own the go-to-market strategy for new solutions that help advertisers align campaign delivery with business outcomes they value most.

You’ll translate complex advertiser measurement needs into clear product strategy, positioning, and scalable GTM motions, partnering with Product, Engineering, Data Science, and Sales to drive adoption and impact.