Product Marketing Manager, Targeting & Audiences

TikTok

New York (NY)

On-site

USD 108,000 - 151,000

Full time

3 days ago

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Job summary

TikTok is seeking a Product Marketing Manager to set the go-to-market strategy for Targeting and Audiences. You will partner with product management, marketing science and business marketing to drive automated and advanced targeting initiatives.

You will understand ad tech, TikTok, and competitor Ads Manager products, shaping cross-functional plans, inbound strategy and market launches.

Qualifications

5+ years of product marketing or product management experience with digital ad products.
5+ years of experience in the digital advertising industry in a measurement capacity.
Strong knowledge of Targeting and Audience solutions and both TikTok and competitor Ads Manager products.

Responsibilities

Owner of TikTok's automated targeting solutions and supporting other demographic and advanced targeting products.
Define and execute the go-to-market strategy for TikTok's Targeting and Audience products.
Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team.
Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these.
Partner closely with the Sales and regional PMM teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
Communicate the value proposition of new Targeting and Audience products to all stakeholders and ensure that effective collateral and packages are created.