Lead Product Manager, Shop Ads Platform

TikTok; San Jose (CA); On-site; USD 186,000 - 295,000; Full time

Benefits offered by this job

Medical benefits

401(k) with company match

Paid time off

Disability coverage

Wellbeing programs

Job summary

TikTok is seeking an experienced Product Manager to develop ads platform products that streamline ad creation and improve the user journey within TikTok Ads Manager, focusing on Commerce and Non-Commerce performance ads.

You will own modules for Shop Ads reporting, onboarding, and experience optimization, translate business goals into concrete requirements, and collaborate with design, engineering, data science, operations, sales, and marketing to ship impactful improvements.

Qualifications

• 3+ years of experience in commercial products or product management.
• Strong business acumen and ability to translate insights into actions.
• Excellent communication and collaboration across teams.
• Customer-centric mindset with a track record of driving growth.

Responsibilities

• Own modules related to Shop Ads reporting, onboarding and experience optimization.
• Improve end-to-end advertiser journey from setup to optimization.
• Design reporting experiences to diagnose issues and guide actions.
• Optimize onboarding, guidance, and in-product recommendations.
• Translate pain points and goals into clear product requirements and launch plans.
• Collaborate with design, engineering, data science, operations, sales, and marketing to ship improvements.
• Use feedback and metrics to identify gaps and prioritize iterations.
• Track onboarding, reporting usage, activation, and campaign optimization.
• Support roadmap with analysis, proposals, and data-backed recommendations.

Skills

Product mgmt

Analytical thinking

Customer focus

Cross-functional

Fast learner

Education

Bachelor’s degree or above

Job description

TikTok is seeking an experienced Product Manager to develop ads platform products that streamline ad creation and improve the user journey within TikTok Ads Manager, focusing on Commerce and Non-Commerce performance ads.

You will own modules for Shop Ads reporting, onboarding, and experience optimization, translate business goals into concrete requirements, and collaborate with design, engineering, data science, operations, sales, and marketing to ship impactful improvements.