Senior Account Manager - Beauty

Purple; New York (NY); On-site; USD 90,000 - 105,000; Full time

Job summary

A leading company in the beauty sector is seeking a Senior Account Manager to lead PR strategies for notable clients. This role involves creativity in campaign management, strategic communication, and client relations to drive brand success in a dynamic environment. Candidates must have substantial communications experience and a strong passion for the beauty industry.

Qualifications

• 5-7 years of communications experience, preferably within the beauty industry.
• Strong working knowledge of social media platforms and print & online publications.

Responsibilities

• Plan and implement PR campaigns and manage press events.
• Ensure client satisfaction and manage communication with all clients.
• Develop strategic PR solutions leveraging various media platforms.

Skills

Verbal and written communication skills

Team collaboration

Budget management

Strategic thinking

Problem-solving skills

Education

B.S./B.A. in Communications, Marketing, Journalism, English, or related area

Tools

Social media platforms

Job description

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Description

PURPLE is actively seeking an enthusiastic, seasoned and entrepreneurial Senior Account Manager/ Account Director to join its thriving beauty division, reporting directly to the SVP & EVP of the division.

Department: Beauty

Location: PURPLE New York

Compensation: $90,000 - $105,000 / year

Description

PURPLE is actively seeking an enthusiastic, seasoned and entrepreneurial Senior Account Manager/ Account Director to join its thriving beauty division, reporting directly to the SVP & EVP of the division.

The right candidate will have excellent press and industry contacts and demonstrate a high degree of initiative and creativity when proactively proposing ideas. They will be an articulate presenter, a positive leader and mentor, possess good writing skills, understand the influencer landscape, be competent at media analysis, and a great strategic thinker.

Based in Chelsea, New York, PURPLE’s Beauty & Wellbeing portfolio is best-in-class; including, Augustinus Bader, Dolce&Gabbana Beauty, Dr.Jart+, ILIA Beauty, Le Labo, Makeup by Mario, Moon Juice, Sulwhasoo and more – with several exciting, new client wins to be announced soon. This is a new role created to support new business.


Key Responsibilities

COMMUNICATIONS & STRATEGY

• Creatively & strategically plan and implement PR campaigns, partnerships and events, and empowering junior team members to support, in North America & Global projects
• Develop key messages, and Q&A to executive leaders for press interviews and external events
• Proactive in pitch development ideas to achieve maximum editorial placement
• Manage and coordinate press events, new product launch events, and desksides
• Managing the budgeting processes for all campaigns and events
• Manage the team’s creation of press materials that are both visually appealing and informative
  

CLIENT & TEAM MANAGEMENT

• Day-to-day lead on communication with all clients, building rapport and credibility with the client, based on trust and expert counsel
• Ensure client satisfaction with the agency, services and staff, and quickly and effectively resolve client issues or concerns
• Excellent team skills, working alongside junior and senior members of the agency
• Manage, coach and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level
• Efficient, organized with excellent time management skills and adherence to deadlines
• Oversee the creation and completion of client reports and presentations; including strict attention to campaign evaluation and metrics
  

DIGITAL SUPPORT

• Leverage traditional, digital and social media, as well as emerging technologies to develop strategic PR solutions for our client, with an added focus on storytelling and content creation
• Develop strong understanding of the beauty industry’s position across all social platforms, developing competitor case study analysis, and remain up to date on leading social influencers, particularly within Instagram, TikTok and YouTube, and other emerging platforms
  

INFLUENCER ENGAGEMENT, NETWORKING & NEW BUSINESS

• Strong knowledge and connections with the top editorial beauty influencers in North America; focusing on hair stylists, makeup artists, dermatologists, skincare experts and their respective agencies
• Established, strong industry contacts with beauty & business press, both online and in print, broadcast & podcast
• Brings dynamic, creative insight into the agency through personal contacts network and interests, resulting in new business leads and the expansion of the agency’s influencer network
• Assisting with new business ideation
  

TREND & COMPETITOR ANALYSIS

• Strong understanding and current knowledge of industry trends and competitive brand activity within the beauty and corresponding fashion and lifestyle industries
• Timely reporting of emerging trends, relevant industry news and competitor activity to clients to further emphasize Purple’s lead position within the beauty industry and amongst new technologies and VIP relationships
  
  

Skills, Knowledge and Expertise

• B.S./B.A. in Communications, Marketing, Journalism, English, or related area
• 5-7 years of communications experience, preferably within the beauty industry
• Exceptional verbal and written communication skills
• Team player who thrives on collaboration. Has ability and desire to interact with people at all levels
• Ability to work well independently in a fast-paced environment under hard deadlines
• Superior organizational and problem-solving skills
• Experience and ability to manage budgets
• Strong working knowledge of social media platforms and print & online publications
• Invested interest and knowledge of beauty and fashion industries, and stays up-to-speed on current affairs

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Public Relations and Communications Services

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