Brand Asset Manager - Beauty

Adecco; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading global luxury beauty group seeks a Brand Asset Manager to oversee creative and asset strategies across media, retail, and eCommerce channels for high-profile brands. This role requires expertise in digital asset management, project coordination, and collaboration with various teams to enhance brand visibility and performance.

Qualifications

• 3+ years of experience in digital asset management, marketing, or creative operations.
• Experience in the beauty, luxury, or CPG space strongly preferred.
• Familiarity with digital trafficking processes required.

Responsibilities

• Lead development and optimization of campaign assets across various channels.
• Ensure brand strategy translates into compelling content.
• Monitor asset performance and implement data-informed enhancements.

Skills

Organizational

Project Management

Communication

Understanding of eCommerce

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Adobe Creative Suite

DAM systems

Microsoft Office

Job description

A leading global luxury beauty group is seeking a Brand Asset Manager (BAM) to lead creative and asset strategy across media, retail, and eCommerce channels for two high-profile beauty brands. This individual will play a key role in the execution and optimization of brand assets across various consumer touchpoints—ensuring elevated presentation, consistency, and performance.

• Lead the development and optimization of campaign assets across awareness media, retailer media, ecommerce platforms, and point-of-sale.
• Translate brand strategies into compelling, high-performing content across digital and physical activations.
• Ensure visual and copy consistency across all platforms, aligning with brand and market guidelines.

Media Campaign Optimization

• Partner with internal Media and Marketing teams to strategize, brief, and execute creative for social, display, programmatic, OOH, and connected TV campaigns.
• Leverage analytics tools (e.g., VidMob, Vizit) to monitor asset performance and implement data-informed enhancements.

Retail & Ecommerce Content Management

• Adapt and deliver brand assets for retailer-specific digital campaigns, email, landing pages, and DOOH placements.
• Conduct regular audits of Product Detail Pages (PDPs) to ensure accurate product representation, updated SEO copy, and visual excellence.
• Collaborate on the creation and deployment of UGC, branded content, and refreshed PDP assets.
• Manage creative for in-store activations, including visual weeks, events, and pop-ups.
• Maintain asset integrity and ensure timely delivery for all physical merchandising touchpoints.

Workflow & Quality Control

• Serve as the point of contact between global and local teams for asset trafficking and approvals.
• Own digital asset management and trafficking processes, ensuring all content meets platform specs and is delivered on time.
• Oversee rights management, refreshing expired content monthly.

Qualifications :

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in digital asset management, marketing, or creative operations
• Strong understanding of eCommerce, retailer platforms, and omnichannel marketing
• Experience within the beauty, luxury, or CPG space strongly preferred
• Excellent organizational, project management, and communication skills
• Familiarity with Adobe Creative Suite, DAM systems, Microsoft Office, and digital trafficking processes

Create a job alert for this search