Brand Asset Manager - Beauty

jobs.sportstechgroup.org- JobBoard; New York (NY); On-site; USD 75,000 - 100,000; Full time

Job summary

A leading global luxury beauty group is seeking a Brand Asset Manager to oversee creative strategy across media, retail, and ecommerce for high-profile brands. The role involves optimizing brand assets and ensuring consistency and performance across various channels. Candidates should have a relevant degree and several years of experience in a related field, particularly in the beauty or luxury sector.

Qualifications

• 3+ years of experience in digital asset management or marketing.
• Strong understanding of omnichannel marketing and retailer platforms.
• Experience in the beauty, luxury, or CPG space preferred.

Responsibilities

• Lead development and optimization of campaign assets across various media.
• Partner with internal teams to strategize and execute creative campaigns.
• Manage creative for in-store activations and maintain asset integrity.

Skills

Project Management

Communication

Organizational Skills

Understanding of eCommerce

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Digital Asset Management (DAM) Systems

Microsoft Office

Job description

A leading global luxury beauty group is seeking aBrand Asset Manager (BAM)to lead creative and asset strategy across media, retail, and eCommerce channels for two high-profile beauty brands. This individual will play a key role in the execution and optimization of brand assets across various consumer touchpoints—ensuring elevated presentation, consistency, and performance.

• Lead the development and optimization of campaign assets across awareness media, retailer media, ecommerce platforms, and point-of-sale.
• Translate brand strategies into compelling, high-performing content across digital and physical activations.
• Ensure visual and copy consistency across all platforms, aligning with brand and market guidelines.

Media Campaign Optimization

• Partner with internal Media and Marketing teams to strategize, brief, and execute creative for social, display, programmatic, OOH, and connected TV campaigns.
• Leverage analytics tools (e.g., VidMob, Vizit) to monitor asset performance and implement data-informed enhancements.

Retail & Ecommerce Content Management

• Adapt and deliver brand assets for retailer-specific digital campaigns, email, landing pages, and DOOH placements.
• Conduct regular audits of Product Detail Pages (PDPs) to ensure accurate product representation, updated SEO copy, and visual excellence.
• Collaborate on the creation and deployment of UGC, branded content, and refreshed PDP assets.
• Manage creative for in-store activations, including visual weeks, events, and pop-ups.
• Maintain asset integrity and ensure timely delivery for all physical merchandising touchpoints.

Workflow & Quality Control

• Serve as the point of contact between global and local teams for asset trafficking and approvals.
• Own digital asset management and trafficking processes, ensuring all content meets platform specs and is delivered on time.
• Oversee rights management, refreshing expired content monthly.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in digital asset management, marketing, or creative operations
• Strong understanding of eCommerce, retailer platforms, and omnichannel marketing
• Experience within the beauty, luxury, or CPG space strongly preferred
• Excellent organizational, project management, and communication skills
• Familiarity with Adobe Creative Suite, DAM systems, Microsoft Office, and digital trafficking processes