Senior Account Based Marketing Manager

Socket.dev; New York, Northern (NY, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Samsara is seeking a Senior Account-Based Marketing Manager to own 1:1 and 1:few ABM strategies for strategic Enterprise accounts, in close partnership with Enterprise Sales. You will lead cross-functional teams to design personalized experiences for the full buying committee.

This remote role is open to US-residents and offers opportunities to drive growth across North America while collaborating with digital, content, demand generation, and field marketing teams.

Qualifications

• 6+ years of ABM, demand generation and enterprise B2B marketing experience.
• Experience with SaaS and high-tech solutions.

Responsibilities

• Own 1:1 and 1:few ABM strategy and execution for strategic Enterprise accounts.
• Partner with Enterprise Sales to lead account planning sessions and develop tailored plans.
• Build multi-stakeholder plays with personalized messaging across the buyer's journey.
• Act as a strategic thought partner to Sales by identifying opportunities and aligning marketing efforts.
• Coordinate with digital, content, demand generation, field and product marketing teams to run ABM programs.
• Own account progression and reporting for your portfolio with measurable pipeline impact.
• Manage program budget with cost tracking at account and play level.

Skills

ABM

Demand generation

Enterprise B2B marketing

SaaS

High-tech

Job description

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations.

At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role

Interested in joining a top-notch marketing team? We are looking for a strategic, results-driven Senior Account-Based Marketing Manager who thrives in a fast-paced, high-performing environment and is driven by outcomes.

In this role, you will own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of our most strategic Enterprise accounts, in close partnership with our Enterprise Sales team. You will lead regular account planning sessions and build the full mix of ABM tactics against your target accounts, partnering with digital, content, demand generation, and field marketing teams to bring personalized experiences to the full buying committee across the buyer's journey. Our North America ABM program is organized around the motions that drive Enterprise growth: winning new logos, progressing active opportunities, expanding existing customers, and growing alongside our partners.

This is a highly cross-functional role that requires close partnership across Sales, Marketing, Product Marketing, and Marketing Operations, as well as strong written and verbal communication skills.

This is a remote position open to candidates residing in the US.

You should apply if

• You want to impact the industries that run our world: Your efforts will result in real-world impact, helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role, you will

• Own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of strategic Enterprise accounts
• Partner closely with Enterprise Sales teams to lead bi-weekly 1:1 account planning sessions and develop tailored plans for specific accounts
• Build buying-group plays that reach multiple stakeholders on a committee with coordinated, personalized messaging across the buyer's journey
• Act as a strategic thought partner to Sales by identifying opportunities, solving challenges, and aligning marketing effort to account priorities
• Orchestrate cross-functional partners in digital, content, demand generation, field marketing, product marketing, and marketing operations to bring account programs to life
• Own account progression and closed-loop reporting for your portfolio, delivering measurable impact on pipeline and closed-won, with a recommendation attached to every read-out
• Manage program budget with accurate cost tracking at the account and play level

Minimum requirements for the role

• 6+ years of ABM, demand generation, and enterprise B2B marketing, with a focus on SaaS and high-tech solutions."