Field Marketing Manager, Strategic Events

Sage City; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Sage is seeking an Events Manager - Strategic Events to lead planning and execution of curated events for customers, prospects, partners and influencers across North America. You will collaborate with Sales, Performance Marketing and Partner Marketing to design high-touch experiences that accelerate pipeline growth and customer engagement.

The role requires strategic thinking, flawless execution, and strong relationship skills.

Qualifications

• 5+ years of experience in B2B software/tech event marketing or related fields.
• Proven success planning and executing high-touch events for customers, prospects, partners, or executives.
• Strong relationship-building, communication, and stakeholder management skills.
• Excellent project, budget, and vendor management capabilities.

Responsibilities

• Plan, coordinate and manage events that engage customers and partners.
• Collaborate with Sales and Marketing to align events with pipeline goals.
• Drive event strategy, messaging, and attendee experience.
• Travel up to approx 33% to US/Canada events.

Skills

Event marketing

B2B software

Stakeholder management

Budget management

Job description

At Sage, we believe meaningful business relationships are built through meaningful experiences. As part of our North America Performance & Partner Marketing Team the Events Manager - Strategic Events, you will lead the planning and execution of curated events designed to strengthen relationships with customers, prospects, partners, and influencers across North America.

This role is responsible for creating and delivering high-touch experiences that support customer engagement, pipeline development, partner growth, and new business acquisition. Working closely with Sales, Performance Marketing, and Partner Marketing, you will plan, coordinate and manage events that bring the Sage brand to life while creating meaningful opportunities for relationship building and business growth.

Success in this role requires a balance of strategic thinking, event management expertise, relationship-building skills, and flawless execution. You will serve as both the architect of the experience and a professional ambassador for Sage, ensuring every interaction reflects our values of Human, Trust, Bold, and Simplify.

Why Join Sage

At Sage, you'll be part of a collaborative Performance Marketing organization focused on helping small and mid-sized businesses grow with confidence and succeed with AI-Powered Accounting & Financial Management solutions - Sage Intacct. You'll have the opportunity to create impactful experiences that connect customers, prospects, partners, and Sage leaders while directly contributing to business growth and customer success. Working alongside talented marketing and sales professionals, you'll help shape how Sage builds relationships, strengthens its brand, and creates memorable experiences that drive meaningful business outcomes.

Location Requirement:

Hybrid 3 days per week from either our Atlanta office (Ponce City Market) or Austin office (405 Colorado St.)

Required Qualifications:

• At least 5 years of experience in B2B software/tech event marketing, field marketing, experiential marketing, or customer events.
• Demonstrated success planning and executing high-touch events for customers, prospects, partners, executives, or other targeted business audiences.
• Strong relationship-building, communication, and stakeholder management skills, with the ability to engage confidently and professionally with senior leaders and external audiences.
• Exceptional project management, organizational, budget management, and vendor management capabilities.
• Strong business acumen with the ability to align event strategies to pipeline development, customer engagement, and revenue objectives.
• Highly professional, detail-oriented, and customer-focused, with the emotional intelligence and adaptability required to create exceptional attendee experiences.
• Ability to manage multiple priorities and deliver results in a global, cross-functional environment.
• Willingness to travel approximately 33% of year within US and Canada.