Field Marketing Manager East

The Sage Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

The Sage Group’s client is seeking a Field Marketing Manager for the East region, covering New York, Boston, and Toronto. Build and execute end-to-end field programs in collaboration with Enterprise and Mid-Market sales to drive pipeline and revenue.

Lead ABM, calendars, and regional programs with a strong emphasis on data-driven results. You will travel to events, manage budgets, and partner with sales to convert engagement into closed deals while shaping the market's field motion for a

Qualifications

• Experience at a high-growth startup or hyper-growth tech company is required.
• Proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
• Hands-on ABM experience with intent data and named-account strategy.
• Go-getter mindset; self-motivated, creative, thrives in fast-paced environments.
• Strong project management with juggling multiple programs, cities, and stakeholders.
• Comfort with modern event/marketing tech stack: Salesforce, HubSpot, Luma.
• Willingness to travel up to 40% within the East region.

Responsibilities

• Own field marketing for East region; end-to-end strategy, execution, and measurement.
• Run an account-based motion in collaboration with sales on target accounts.
• Build and manage the regional calendar of events and formats.
• Drive measurable pipeline with pre-event, day-of, and post-event motions.
• Partner with AEs, SDRs, and sales leadership to turn engagement into revenue.
• Manage venues, speakers, sponsorships, vendors, and budgets end-to-end.
• Travel to events and represent the company to customers and prospects.
• Surface regional insights to inform campaign strategy and product positioning.
• Create scalable playbooks for field programs across regions and segments.

Skills

Startup experience

Pipeline development

ABM experience

Project management

Salestech stack

AI curiosity

Travel readiness

Tools

Salesforce

HubSpot

Luma

Job description

One of The Sage Group’s clients is looking for a Field Marketing Manager for the East region. The client builds software development agents that accelerate software engineering for the world’s largest enterprise engineering teams.

Client is hiring a Field Marketing Manager to own our East region including New York, Boston, and Toronto. You'll partner closely with Enterprise and Mid-Market sales to turn dinners, roundtables, meetups, and strategic sponsorships into pipeline and closed revenue in your territory. ABM is at the heart of how we operate; every program you run will be tightly aligned to a target account list, informed by intent data, and measured by its impact on those accounts.

We're at an exciting moment at client. We're building the entire marketing team from the ground up, and this East hire will be one of the first field marketers at the company. If you've ever wanted to build a territory, define how we show up in your market, and shape the field motion for a fast-growing AI company from day one, this is that role.

What You Will Do and Achieve

• Own field marketing for East. Drive end-to-end strategy, execution, and measurement of all field programs across the East region in lockstep with the Enterprise and Mid-Market sales teams covering your territory.
• Run an account-based motion. Partner with sales on target account lists to prioritize where to invest, and design programs that surround and accelerate the accounts that matter most.
• Build the regional calendar. Identify and prioritize the cities, accounts, and formats that will move the needle on pipeline and deal acceleration in your region.
• Drive measurable pipeline. Own pipeline targets tied to field marketing in your region, and design pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-up against your target account list.
• Partner deeply with sales. Work hand-in-hand with AEs, SDRs, and sales leadership in your territory to build programs, targeted lists, and turn engagement into closed revenue.
• Run the operation. Manage venues, speakers, sponsorships, vendors, and budgets end-to-end.
• Show up where it counts. Travel to your events, run them on the ground, make real-time calls, and represent client in front of customers and prospects.
• Bring the field back to the team. Surface insights from your region to inform campaign strategy, messaging, and product positioning across the broader marketing org.
• Build scalable playbooks. Create repeatable systems for field programs that can be replicated across regions and segments as client scales.
• Champion the client voice. Ensure every program reflects the clarity, vision, and ambition behind client\'s mission to bring autonomy to software engineering.

What You Bring

• Experience at a high-growth startup or hyper-growth public technology company is required.
• A proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
• Hands-on ABM experience. You\'ve built and executed account-based field programs, you\'re comfortable using intent data to prioritize accounts, and you know how to align field tactics to a named-account strategy.
• A go-getter mindset. You\'re hungry, self-motivated, creative and thrive in fast-paced, ambiguous environments. You don\'t wait to be told what to do — you see the gap, build the plan, and make it happen.
• Strong project management skills with the ability to juggle multiple programs, cities, and stakeholders simultaneously.
• A passion for developers, autonomy, and shaping how a new category is understood and adopted.
• Comfort with the modern event and marketing tech stack (Salesforce, HubSpot, Luma).
• AI-curious, genuinely. You\'re not using AI tools occasionally; you\'re rewiring how you work around them. You\'re faster, sharper, and more prolific because of it, and you bring that energy to how you prep, communicate, and execute. We want someone who sees AI (including client!) as a multiplier, not a shortcut.
• This role will require significant travel within the East region (up to 40%) for events and customer engagements.