Senior ABM & Outbound Growth Manager

Figure Lending; United States; Remote; USD 119,000 - 178,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

RSU equity

401(k) with employer matching

Paid time off & family leave

Job summary

Figure Lending is seeking a dynamic B2B marketing professional to own Account-Based Marketing (ABM) and cold outbound initiatives. You will bridge marketing, partnerships, and sales to drive pipeline for independent mortgage banks, wholesale brokers, SMBs, and credit unions.

You’ll build scalable systems for targeting, messaging, and deployment, and you will measure success through SQLs, meetings booked, and pipeline generated, working with HubSpot and Salesforce.

Qualifications

• Proven experience in B2B marketing with ABM, outbound, or demand gen.
• Love building automated workflows, run A/B tests, and optimize with data.
• Hands-on experience with cold email and data platforms (Lemlist, Apollo, Clay, Outreach).
• Comfortable working inside HubSpot and Salesforce, diagnosing sync issues and pulling reliable pipeline reports.

Responsibilities

• Own the ABM and cold outbound initiatives and align with partnerships and sales.
• Define and measure success; build cross-channel reports in Salesforce to show meetings, SQLs, and pipeline impact.
• Develop targeted messaging systems for cold outbound and nurturing current prospects, coordinating with channel teams.
• Filter content, provide direction for messaging, and create streamlined content deployment systems for sales.
• Collaborate with Field Marketing to identify high-impact events and supply ABM data and tactics.

Skills

ABM

Outbound

Demand Gen

Data-driven

Salesforce

HubSpot

Cold Email

Lemlist

Apollo

Clay

Outreach

Tools

HubSpot

Salesforce

Lemlist

Apollo

Clay

Outreach

Job description

Figure Lending is seeking a dynamic B2B marketing professional to own Account-Based Marketing (ABM) and cold outbound initiatives. You will bridge marketing, partnerships, and sales to drive pipeline for independent mortgage banks, wholesale brokers, SMBs, and credit unions.

You’ll build scalable systems for targeting, messaging, and deployment, and you will measure success through SQLs, meetings booked, and pipeline generated, working with HubSpot and Salesforce.