Senior ABM & Field Marketing Manager, North America

Branch Metrics; Austin (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading company in mobile marketing is seeking a Senior ABM & Field Marketing Manager for North America. This role involves creating and executing integrated marketing strategies focused on account-based marketing. The ideal candidate will have significant B2B marketing experience and a strong data-driven approach. The position is based in Austin, TX, and follows a hybrid work schedule.

Qualifications

• 8+ years of B2B demand gen marketing experience.
• Strong experience with ABM tools and data-driven marketing strategies.

Responsibilities

• Develop and execute regional ABM strategies and programs.
• Manage target account lists and segmentation.
• Drive ABM and pipeline status reporting.

Skills

Data-Driven Mindset

Project Management

Account-Based Marketing

Tools

Demandbase

Job description

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto : Build Together, Grow Together, Win Together.

Branch is continuing to grow and we are looking for a Senior ABM & Field Marketing Manager, North America who will be responsible for developing regional marketing plans, aligned to pipeline and revenue goals. This role will be responsible for building and executing regional Account Based Marketing (ABM) strategies and programs in close collaboration with marketing, sales teams and GTM teams.

As a Senior ABM & Field Marketing Manager, North America you’ll get to :

• Own and develop the regional integrated marketing plan including a strategic mix of offline and online tactics. Responsible for developing and executing programs to acquire or expand penetration into target accounts across multiple verticals, with a focus on ABM (Account Based Marketing).
• Lead and execute ABM strategies and programs in close collaboration with cross-functional teams, including Campaigns / Digital, Email Marketing, Content, Events, GTM, and Sales / SDR teams. Partner with the teams to ensure the delivery of high impact, meaningful journeys for target accounts, mapped to journey stages.
• Manage target account lists, segmentation and reporting.
• Drive ABM and pipeline status reporting and action plans for ABM Team Pod meetings with Sales, SDRs and Marketing.
• Work with Marketing Operations, Marketing Analytics and other teams to ensure accurate and regular reporting of marketing impact to engagement, pipeline and bookings.

You’ll be a good fit if you have :

• 8+ years of enterprise (business to business), demand gen marketing experience, driving integrated marketing programs with account-based focus; B2B SaaS company preferred.
• Expertise with account-based marketing tools like Demandbase. Strong experience with using ABM and reporting data to develop marketing strategy, including advanced audience segmentation, personalization and targeting.
• Previous experience working closely with sales, marketing, and other GTM teams on marketing planning and execution.
• Strong data-driven and project management mindset with a bias for action, results and delivery.

This role will be based at our new Austin, TX office and in alignment with our return to office policy, this role follows our Hybrid schedule.

This role does not qualify for US Visa support.

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Field Marketing Manager • Austin, Texas, United States