USA (Providence / Boston) - Remote Field Marketing Manager (m/f/d) USA (Providence / Boston)

Gbtec Ag; Boston (MA); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Field Marketing Manager, where you will play a vital role in shaping marketing strategies for the North American market. This position offers the opportunity to lead demand generation initiatives, manage impactful events, and collaborate with sales to drive revenue growth. You'll thrive in a supportive environment that values independence and flexibility, allowing you to make a significant impact during a phase of rapid growth. With generous benefits and a culture focused on outcomes, this role is perfect for a data-driven marketer eager to excel.

Benefits

Flexible hours

Generous vacation

Quarterly recharge days

Supportive environment

Qualifications

• 5+ years of B2B marketing experience, preferably in SaaS or enterprise software.
• Strong understanding of ABM strategies and demand generation campaigns.

Responsibilities

• Plan and execute industry events and trade shows to maximize lead conversion.
• Collaborate with sales to develop and execute ABM campaigns targeting specific accounts.

Skills

B2B Marketing

Demand Generation

Event Management

Account-Based Marketing (ABM)

Salesforce

Project Management

Data Analysis

Collaboration

Tools

ABM Platforms

Job description

Supercharge your business operations with the most intuitive AI-powered BPM software.

Reduce IT costs and accelerate your IT transformation with our intelligent EAM solution.

Redefine the way you work with record-breaking workflow automation.

Unlock crucial insights from hidden process data and swiftly eliminate weak points.

Explore our comprehensive GRC platform tailored to meet your needs.

Uncover the story behind GBTEC and meet the leadership team.

Join our team and seize your career opportunities at GBTEC.

Position: Field Marketing Manager (m/f/d) - North America

As a Field Marketing Manager (m/f/d) - North America, you will be a key member of GBTEC’s global Growth Marketing team. You will work closely with central channel, events, and operations teams to ensure alignment and efficiency across regional marketing initiatives. Your responsibilities include developing and executing marketing programs to support demand generation and customer engagement. This role requires a data-driven, creative, and hands-on marketer capable of aligning marketing initiatives with sales goals, managing event planning and execution, and optimizing global campaigns to generate high-quality pipeline for the region.

Responsibilities

1. Local Audience Targeting: Understand the characteristics, needs, and preferences of the US market GBTEC operates in.
2. Event & Conference Management: Plan, execute, and measure ROI of industry events, trade shows, and regional meetups, partnering with sales to maximize lead conversion.
3. Account-Based Marketing (ABM): Collaborate with marketing operations and sales to develop and execute ABM campaigns targeting specific accounts.
4. Sales Enablement: Provide sales with marketing materials, messaging, and customer insights to improve conversion rates.
5. Partner & Channel Marketing: Work with partners to co-market solutions and develop joint campaigns.
6. Localization & Content Strategy: Adapt global messaging and assets for the US audience to ensure relevance and impact.
7. Collaboration & Cross-functional Alignment: Coordinate with global teams and regional stakeholders to align marketing initiatives with business objectives.

Your Profile

1. 5+ years of B2B marketing experience, preferably in SaaS or enterprise software.
2. Proven success in demand generation campaigns that impact revenue.
3. Experience organizing events, trade shows, and customer activities.
4. Strong understanding of ABM strategies.
5. Excellent collaboration skills and cross-functional teamwork.
6. Data-driven with the ability to analyze and optimize campaigns.
7. Hands-on experience with Salesforce and ABM platforms.
8. Strong communication and project management skills.
9. Knowledge of the North American market, customer behaviors, and industry trends.
10. Residence in the Boston / Providence area for occasional meetings.

Why Join Us?

• Own responsibility and independence in a supportive environment.
• Flexible hours in an outcome-driven culture.
• Flat hierarchies and motivated teams.
• Join during a phase of rapid growth.
• Generous vacation and benefits for work-life balance.
• Quarterly recharge days.
• Attractive OTE with earning potential above target.

Application Process

If interested, click "Apply now". Please include a CV (preferably in tabular form), certificates (work and degree certificates, grades if applicable), and optionally a cover letter.

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