SEM Team Lead

AppleOne Employment Services; Cherry Hill Township (NJ); Hybrid; USD 65,000 - 70,000; Full time

Job summary

AppleOne Employment Services in Cherry Hill, NJ seeks an experienced SEM Team Lead to guide SEO and paid search initiatives while mentoring a marketing team. You will work with content, web, and analytics partners to improve online visibility, lead generation, and campaign ROI in a collaborative environment.

The ideal candidate has 3+ years in SEO/SEM or digital marketing, demonstrated leadership, and a strong grasp of analytics tools.

Qualifications

• 3+ years of SEO, SEM, or digital marketing experience.
• Experience managing paid search campaigns and budgets.
• Proven leadership or team management experience.
• Strong knowledge of technical SEO and analytics.
• Ability to translate performance data into actionable recommendations.

Responsibilities

• Lead, coach, and develop a team of SEO and paid search specialists.
• Create and execute SEO strategies to improve organic traffic and rankings.
• Manage Google Ads campaigns to improve ROI.
• Analyze campaign data, website performance, and search trends.
• Implement AI tools and marketing tech to increase efficiency.
• Collaborate with content, web, and analytics teams.

Skills

Leadership

Team management

Strategic planning

Analytical thinking

Communication

Tools

Google Ads

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

Job Summary

A growing digital marketing team is seeking an experienced SEM Team Lead for a direct hire opportunity in Cherry Hill, NJ. This role is ideal for a results-driven marketing professional who enjoys combining search strategy, paid media execution, analytics, and team leadership to drive measurable business growth.

As the SEM Team Lead, you will guide SEO and paid search initiatives while mentoring marketing team members and collaborating with content, web, and marketing partners. This is a strong opportunity for someone who wants to make a direct impact on online visibility, lead generation, search rankings, and campaign ROI in a collaborative, forward-thinking environment.

The ideal candidate will thrive in a supportive team culture with leadership that values innovation, professional growth, performance improvement, and the smart use of SEO, SEM, and AI-powered marketing tools.

Key Responsibilities

• Lead, coach, and develop a team of SEO and paid search specialists.
• Create and execute SEO strategies to improve organic traffic, search rankings, and online visibility.
• Manage, monitor, and optimize Google Ads and paid search campaigns to improve performance and ROI.
• Analyze campaign data, website performance, and search trends to identify opportunities for improvement.
• Implement AI tools, automation, and marketing technology solutions to increase efficiency and results.
• Partner with marketing, content, and web development teams to support digital growth initiatives.

Compensation and Benefits

• Salary: $65,000 to $70,000 per year, based on experience.
• Job Type: Direct hire.
• Schedule: Full-time.
• Location: Hybrid in Cherry Hill, NJ.

Required Qualifications and Skills

• Lead SEO and SEM strategy across organic search and paid search channels.
• Manage Google Ads campaigns, advertising budgets, performance tracking, and optimization.
• Guide team priorities, campaign execution, reporting, and continuous improvement initiatives.
• Collaborate with cross-functional teams on content, website, analytics, and lead generation projects.
• 3+ years of SEO, SEM, or digital marketing experience.
• Experience managing paid search campaigns and advertising budgets.
• Proven leadership, coaching, or team management experience.
• Strong knowledge of technical SEO, content optimization, keyword strategy, and search analytics.
• Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar digital marketing platforms.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Excellent communication, organization, and collaboration skills.
• Ability to balance hands-on campaign management with strategic planning and team leadership.

Preferred Qualifications

• Agency experience.
• Google Ads certification.
• Google Analytics certification.
• Experience using AI-powered marketing tools or automation platforms.
• Experience leading SEO and paid media initiatives in a fast-paced advertising, marketing, or PR services environment.

Equal Opportunity Employer / Disabled / Protected Veterans

The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program: https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.