Search Engine Marketing Team Lead

Atlantic Group; Pennsauken Township (NJ); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Atlantic Group in New Jersey is seeking an SEM Team Lead to own a high-impact SEO, AIO, and paid search strategy. You will lead a team of three SEM specialists and guide strategy to increase search visibility, website traffic, and lead generation.

The ideal candidate has strong agency background, hands-on SEO and paid search experience, and a proven track record of measurable results. Legal industry experience is a plus.

Qualifications

• 5+ years in SEO/SEM, preferably in a digital marketing or agency environment.
• Experience leading, mentoring, or supervising an SEM/SEO team.
• Hands-on experience with both SEO and paid search/Google Ads.
• Proficiency with SEMrush, GA4, Google Search Console, and Google Ads/AdWords.
• Legal marketing/SEO experience is a plus.

Responsibilities

• Lead and develop a team of three SEM specialists, providing coaching and training.
• Develop and execute integrated SEO, AIO, and paid search strategies to improve rankings, traffic, and conversions.
• Manage SEO and paid search initiatives including Google Ads, keyword research, and onsite/offsite SEO.
• Analyze and report performance with weekly updates to leadership on rankings, traffic, and ROI.
• Conduct website audits and implement SEO improvements across architecture, links, and content.
• Optimize paid search campaigns and budgets to maximize conversions.
• Collaborate with content, marketing, and web teams to execute strategies.
• Stay current on search engine algos, AI developments, and SEM tools.
• Develop and maintain SEM best practices and training materials.

Skills

SEO Leadership

Team Leadership

Keyword Research

Google Ads

AIO/AI Strategies

Analytics

SEMrush GA4

Tools

SEMrush

GA4

Google Search Console

Google Ads

Job description

Join a growing team as an SEM Team Lead and take ownership of a high-impact SEO, AIO, and paid search strategy. This role will lead a team of three SEM specialists while developing and executing strategies that increase search visibility, website traffic, qualified leads, conversions, and revenue. The ideal candidate will have a strong agency background, hands-on expertise across both SEO and paid search, and a proven track record of delivering measurable search results. Legal industry experience is a plus.

Responsibilities

• Lead and develop a team of three SEM specialists, providing coaching, training, performance guidance, and professional development.
• Develop and execute integrated SEO, AIO, and paid search strategies to improve keyword rankings, organic sessions, conversions, lead generation, and overall digital performance.
• Manage both SEO and paid search initiatives, including Google Ads, keyword research, campaign optimization, on-page and off-page SEO, local SEO, and technical SEO.
• Analyze and report on performance, using data to identify opportunities and provide weekly updates to leadership on rankings, traffic, conversions, ad performance, and ROI.
• Conduct website audits and implement SEO improvements, including site architecture, internal linking, technical optimization, content optimization, and user experience.
• Optimize paid search campaigns and budgets to maximize conversions and ensure effective use of advertising spend.
• Collaborate with content, marketing, and web development teams to execute search strategies and improve digital performance.
• Stay current on search engine algorithm changes, AIO/AI developments, and emerging SEM tools and technologies.
• Develop and maintain SEM best practices, SOPs, and training materials for the team.

Qualifications

• 5+ years of experience in SEO/SEM, preferably within a digital marketing or agency environment.
• Previous experience leading, mentoring, or supervising an SEM/SEO team.
• Strong hands-on experience with both SEO and paid search/Google Ads.
• Proven track record of measurable SEO results, including improved keyword rankings, increased organic sessions, and increased conversions/leads.
• Proficiency with SEMrush, GA4, Google Search Console, and Google Ads/AdWords.
• Strong understanding of SEO strategy, keyword research, content optimization, analytics, and search performance.
• Legal marketing/SEO experience is a plus.

Schedule: 4 days onsite / 1 day remote.

Note: Qualified candidates will be contacted within 2 business days of application. If an applicant does not meet the above criteria, we will keep your resume on file for future opportunities and may contact you regarding future openings.