SEM Manager

Atlantic Group; New Jersey; Hybrid; USD 65,000 - 70,000; Full time

Job summary

Atlantic Group in Camden County, NJ seeks an SEM Manager to lead search engine marketing initiatives for a growing client portfolio. You will oversee paid and organic search campaigns, mentor SEM specialists, and collaborate with content and web teams to improve traffic, leads, and conversions.

The ideal candidate has 4+ years in SEO/SEM or digital marketing with team leadership experience, strong analytical skills, and excellent client communications to translate data into actionable strategy.

Qualifications

• 4+ years of SEO/SEM or digital marketing experience, including team leadership or mentorship responsibilities.
• Strong knowledge of organic and paid search, local SEO, and conversion optimization.
• Proficiency with SEO analytics, keyword research, and performance reporting platforms.

Responsibilities

• Lead, train, and mentor SEM specialists while establishing workflows and best practices.
• Develop and execute SEO and AI search optimization strategies, including keyword research and on-page optimization.
• Oversee paid search campaigns, budgets, and optimization across digital advertising platforms.
• Communicate search strategies and performance to clients and internal stakeholders.
• Conduct website audits, monitor rankings and traffic, and prepare actionable performance reports.
• Partner with content, social, and web teams to evaluate AI-powered tools and optimization opportunities.

Skills

Team Leadership

SEO

SEM

Paid Search

Analytics

Client Communication

Cross-functional Collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

SEMrush

Bing Ads

Job description

Job Overview – SEM Manager Compensation: $65,000–$70,000/year

Location: Camden County, NJ
Schedule: Monday to Friday (Hybrid)

Atlantic Group is hiring an SEM Manager in Camden County, NJ for our client, leading search engine marketing and digital marketing initiatives within a growing organization. This role will oversee paid and organic search campaigns, guide team members, analyze campaign performance, and develop strategies to improve website traffic, lead generation, and conversions. The ideal candidate has hands‑on SEM and paid search experience with strong knowledge of SEO, digital analytics, team leadership, and client communication.

Responsibilities as the SEM Manager:

• Team Leadership: Lead, train, and mentor SEM specialists while establishing workflows, performance expectations, best practices, and ongoing development initiatives.
• SEO & AIO Strategy: Develop and execute SEO and AI search optimization strategies encompassing keyword research, technical SEO, on-page optimization, local search, and content performance.
• Paid Search: Oversee paid search campaigns, advertising budgets, optimization strategies, and conversion performance across digital advertising platforms.
• Client Strategy: Communicate search strategies, campaign performance, recommendations, and opportunities to clients and internal stakeholders.
• Performance Analytics: Conduct website audits, monitor rankings and traffic, analyze campaign metrics, and develop recurring performance reports and actionable recommendations.
• Digital Optimization: Partner with content, social media, and web development teams while evaluating AI‑powered tools, automation opportunities, and process improvements.

Qualifications for the SEM Manager:

• Education: Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field is preferred.
• Experience: 4+ years of SEO, SEM, paid search, or digital marketing experience, including team leadership or mentorship responsibilities, is preferred.
• Industry Knowledge: Strong knowledge of organic search, paid search, technical SEO, local SEO, keyword strategy, search algorithms, conversion optimization, and client‑facing digital marketing is required.
• Technical Skills: Proficiency with SEO analytics, keyword research, website auditing, paid advertising, and performance reporting platforms is required, with experience using AI‑powered search and marketing tools preferred.
• Skills & Attributes: Strong leadership, client communication, analytical, strategic thinking, training, organization, problem-solving, and cross‑functional collaboration skills are required.

Application Notice: Qualified candidates will be contacted within 2 business days of application. If an applicant does not meet the above criteria, Atlantic Group will keep your resume on file for future opportunities and may contact you for further discussion.