Paid Search Manager

Wpromote; United States; On-site; USD 74,000 - 85,000; Full time

Benefits offered by this job

Unlimited PTO

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision insurance

Job summary

A digital marketing agency in the United States is seeking a Paid Search Manager to manage SEM campaigns across Google Ads and Microsoft Ads. The role involves creating and implementing comprehensive paid search strategies, communicating regularly with clients, and optimizing campaigns. Ideal candidates have 1.5-3 years of experience in managing client portfolios and strong analytical skills. The position offers a remote-first culture with flexibility and various benefits, including unlimited PTO and paid parental leave.

Qualifications

• 1.5-3 years of experience managing paid search campaigns for multiple client portfolios.
• Experience presenting to senior-level client contacts.
• Agency experience preferred with managing multiple clients.

Responsibilities

• Planning and implementing paid search strategies.
• Creating and managing paid search accounts.
• Communicating with clients regularly.

Skills

Managing paid search campaigns

Excellent communication skills

Analytical skills

Knowledge of SEM

Microsoft Excel skills

Tools

Google Ads

Microsoft Ads

Google Analytics

Job description

The Role

We’re looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

Compensation

The anticipated annual salary for this role will range from $74,000 - $85,000. The total compensation package includes benefits listed below.

Benefits

• Remote‑first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

Remote Eligibility

• This position may be performed remotely in most states within the US, with some exclusions.
• While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York where you can join in on learning and development opportunities, events, and collaborate in person.
• This position is not eligible for immigration sponsorship.

Responsibilities

• Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
• Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
• Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
• Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
• Creating and implementing campaign A/B test experiments to identify optimal campaign settings.
• Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Analyzing paid search campaign results and adjusting strategy and budgets accordingly.
• Communicating with clients regularly to discuss goals and deliver results.
• Developing strategies across all marketing channels to improve client goals (e.g., CPA, ROAS) and achieve maximum efficiency.

Requirements

• 1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency.
• Excellent verbal and written communication skills.
• Excellent analytical skills.
• Deep knowledge of the SEM industry and the paid search advertising model.
• Experience with keyword research tools and web analytics tools (Google Analytics), and how to use these tools in paid search campaigns.
• General knowledge of search engine optimization (SEO), social advertising, and web usability.
• Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building.
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients.
• Work comfortably in dynamic, time‑intensive environments where consistent fire drills and competing priorities are commonplace.
• An understanding of customer lifetime value and optimizing towards profits based on client margins.
• Ability to manage expectations and priorities.
• Experience presenting to senior‑level client contacts.
• Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000–$500,000 per client.
• Experience with Google Suite.

Nice to Have

• Hands‑on experience using AI and automation tools inside and outside paid search platforms to optimize results.

Equal Opportunity Employer

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal‑opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Additional Information

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E‑Verify once you have accepted a job offer and completed the Form I‑9. For more information on E Verify, or if you believe that your employer has violated its E‑Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.