SEM Manager, Brand Advertising

Regional Client; Clearwater (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401K

Paid vacation

Paid holidays

On-site yoga

Chiropractor visits

Job summary

PostcardMania is seeking an SEM Manager to lead our in-house marketing across three brands. You will own paid and organic search, scale campaigns, and work with internal teams to align messaging and landing pages.

This role is office-based in Clearwater, FL and offers on-site collaboration and growth. The ideal candidate has 3+ years in SEM/SEO, a data-driven mindset, and hands-on experience with Google Ads, Analytics, and SEO tools.

Qualifications

• 3+ years in SEM, SEO, and paid media management.
• Proven success with PPC and paid social campaigns.
• Strong SEO best practices and technical SEO.
• Experience with analytics tools and dashboards.
• Ability to translate data into action.

Responsibilities

• Own and manage SEM across three internal brands.
• Develop and execute SEO strategies to improve rankings, traffic, and conversion rates.
• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms.
• Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn, and others as needed.
• Conduct keyword research, competitive analysis, and ongoing performance optimization.
• Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages.
• Monitor budgets, bids, and pacing to maximize ROI.
• Track, analyze, and report on performance using analytics tools and dashboards.
• Stay current on platform updates, algorithm changes, and best practices.

Skills

SEM/SEO management

PPC & paid social

Keyword research

Analytics & reporting

Team collaboration

Budget management

Tools

Google Ads

Google Analytics

Search Console

SEMrush/Ahrefs

Meta Ads Manager

Microsoft Ads

Job description

Join Our Team as an SEM Manager!Are you interested in joining one of Tampa Bay’s Top Workplaces (for 12 years running!) that provides on-the-job training and a fun, high-energy atmosphere? If you said yes, then look no further!!!!

About Our Company

Founded in 1998, PostcardMania is all about making small business marketing better, smarter, and a whole lot more fun! We're proud to be one of Tampa Bay's Top 100 Workplaces, and as an Inc. 500 marketing powerhouse, we’ve built a team of over 350 amazing people and continue to expand our impact. When entrepreneurs want to see real results, they turn to us!

Your Mission

We’re looking for a strategic, hands-on SEM Manager to join our internal marketing team and drive growth for our three in-house brands (PostcardMania, PCM Integrations, and Rocket Print & Mail). This role is not client-facing—you’ll focus exclusively on building, optimizing, and scaling paid and organic search and paid social programs that support our company’s own marketing goals. If you enjoy owning performance from strategy through execution, testing aggressively, and using data to guide decisions, this role is for you.

Compensation

Based on experience

Schedule

In-Office Monday – Friday, 9:00am – 6:00pm

What You’ll Do

Own and manage Search Engine Marketing across our three internal brandsDevelop and execute SEO strategies to improve rankings, traffic, and conversion ratesPlan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platformsManage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn, and others as neededConduct keyword research, competitive analysis, and ongoing performance optimizationCollaborate with internal teams (content, design, web, analytics) to align messaging and landing pagesMonitor budgets, bids, and pacing to maximize ROITrack, analyze, and report on performance using analytics tools and dashboardsStay current on platform updates, algorithm changes, and best practices

Nice to Have

Experience marketing B2B services or SaaSFamiliarity with conversion rate optimization (CRO) and landing page testingAgency or in-house marketing experience (or both)

Why You’ll Love This Role

No client management—focus 100% on our own brandsOpportunity to directly impact company growth and revenueFreedom to test, iterate, and scale what worksCollaborative, creative marketing teamCompetitive salary and benefits

Requirements

3+ years of experience in SEM, SEO, and paid media managementProven success managing PPC and paid social campaigns with measurable resultsStrong understanding of SEO best practices, technical SEO, and content optimizationExperience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)Analytical mindset with the ability to translate data into actionComfortable managing multiple brands simultaneouslySelf-starter who thrives in a fast-paced marketing environment

Benefits

Medical, Dental, Vision & Life Insurance401K, Short- and Long-Term Disability, Accident & Critical IllnessPaid vacation time that increases with longevity6 paid holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas)Free on-sit yoga twice a weekFree monthly visits to a local chiropractor and more