SEM Manager

Legalzoom; Mountain View, Los Angeles, Austin (CA, CA, TX); Hybrid; USD 84,000 - 150,000; Full time

Benefits offered by this job

401k with matching contributions

Disability insurance

Wellness benefits

Fringe benefits up to $250

Job summary

LegalZoom is seeking an SEM Manager to own a product vertical or campaign group end-to-end across Google Ads, Microsoft Advertising, and emerging surfaces. You will govern bidding, testing roadmaps, and optimize performance toward CPA/ROAS goals, managing a multi-million-dollar budget.

You design experiments, forecast, and map LTV to bidding signals, shipping AI-enabled workflows with strong QA and documentation.

Qualifications

• 6+ years hands-on paid search with end-to-end campaign ownership.
• Experience managing $1M+ annual paid search spend.
• Hands-on with Google Ads and Microsoft Advertising, including Performance Max.
• Strong SQL or equivalents and Excel; clear written and verbal communication.
• Bachelor's degree in a quantitative or marketing field, or equivalent experience.

Responsibilities

• Own a vertical or campaign group end-to-end: structure, bidding governance, testing roadmap.
• Design experiments with hypothesis, power and holdout; translate results into decisions.
• Build pacing and forecast models; monitor LTV and revenue against bidding signals.
• Ship AI-enabled workflows and ensure QA and documentation for team reliance.
• Collaborate with Product, Product Marketing, and Creative for intake and testing.
• Onboard new analysts and coach them on workflows.

Skills

Paid search management

Google Ads

Microsoft Advertising

Performance Max

Bidding optimization

SQL

Excel

Experiment design

Analytics

Education

Bachelor's degree in quantitative or marketing field

Tools

Google Ads

Microsoft Advertising

Performance Max

Job description

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

This hybrid position will work remotely as well as onsite in our Mountain View, Sherman Oaks, or Austin offices.

Human-in-the-Loop

At LegalZoom, we operate with a human-in-the-loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.

To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

Overview

As an SEM Manager LegalZoom, you will own a product vertical or campaign group end to end across Google Ads, Microsoft Advertising, and emerging search surfaces—strategy, structure, bidding governance, testing roadmap, and performance against CPA and ROAS goals. The seat manages a multi-million-dollar annual media budget. You decide bid and budget shifts inside your group's guardrails, recommend reallocation and guardrail changes with evidence, and elevate what crosses into other groups.

You are the person on the team who designs the valid experiment, owns a forecast and its error, and understands how LTV and revenue for your vertical map to the bidding signals you control. You ship AI-enabled workflows and agents that other people on the team depend on, and you own their QA and documentation. This is an individual-contributor role; the title reflects independent ownership of a channel segment and its budget.

You will

Own a product vertical (for example, Formations, Compliance, Consumer, or IP) or campaign group end to end: account structure, value-based bidding governance, negatives and guardrails, testing roadmap, and quarterly plan.

Decide bid and budget shifts within your group's guardrails; recommend reallocation across campaigns and changes to guardrails; elevate cross-group changes with a clear proposal.

Monitor cannibalization and interaction effects between Search, Performance Max, and AI-driven campaign types within your scope; propose structural fixes.

Own team routines for your vertical—your section of the weekly business review, account hygiene, and pacing.

Design experiments with a stated hypothesis, power, and holdout; read results beyond platform metrics and translate them into decisions.

Build and own a pacing and forecast model for your vertical; know its error and improve it.

Understand LTV and revenue for your vertical and how value-based bidding signals map to them; recommend signal and target changes when the economics shift.

Analyze from click through revenue to diagnose root causes and recommend reallocation with quantified impact.

Ship reusable AI-enabled workflows or agents—for research, optimization, QA, or reporting—that others on the team rely on; own their QA, documentation, and maintenance.

Evaluate agent outputs for data quality, privacy, and compliance before they inform spend decisions; retire or repair what stops earning its place.

Contribute to the team's shared skill and workflow library.

Run multi-workstream projects—restructures, launches, landing-page programs—with milestones and stakeholder accountability.

Own intake with Product, Product Marketing, and Creative for your vertical; pre-align on audience, viability, and sizing before bringing tests to partners.

Onboard new analysts to your vertical and coach them on the team's workflows.

Other duties as assigned

Occasional travel may be required as needed

You have

Typically 6+ years of hands-on paid search experience, including end-to-end ownership of a campaign group or vertical, or equivalent depth of relevant experience.

Experience managing $1M+ in annual paid search spend with end-to-end accountability, in-house or at an agency.

Recent hands-on-keys experience with Google Ads and Microsoft Advertising, including Performance Max and value-based or smart bidding at scale.

Demonstrated experiment design and readout skills—hypothesis, power, holdout, and interpretation beyond platform metrics.

Experience building and owning a pacing or forecast model.

Working knowledge of LTV-based optimization and how bidding signals connect to unit economics.

Demonstrated ability to build AI-enabled workflows or agents that others depend on, with rigorous QA and documentation—from work or self-directed projects.

Strong SQL (or equivalent) and Excel; clear written and verbal communication with functional leaders.

Remote employees should confirm that the internet service available has adequate bandwidth to support all work processes.

Nice to have

Experience with cross-channel cannibalization or incrementally analysis.

Experience with AI-native search surfaces (AI Overviews, conversational search, AEO/GEO).

Bachelor's degree in a quantitative or marketing field, or equivalent experience.

The salary range for this role is ( $84,400-$150,000 ). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.

Disclaimer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.