Principal Product Manager,

LegalZoom; Los Angeles (CA); Hybrid; USD 162,000 - 287,000; Full time

Benefits offered by this job

401k with matching

Disability insurance

Wellness benefits

Job summary

LegalZoom is seeking a Principal Product Manager to own Legal Plans and IP products, and to advance Product Acceleration through AI workflows. You will partner across teams to blend human judgment with AI, size opportunities, and drive product-led growth for a diverse client base.

You will lead strategy from discovery to execution, engage with senior stakeholders, and ensure alignment with business goals while delivering value quickly.

Qualifications

• 8+ years of product management experience with broad strategic scope and outcomes.
• Successful track record owning subscription/recurring revenue products end-to-end.
• Experience using customer interviews and data to identify high-impact problems and measurable improvements.
• Hands-on experience building or adopting AI-driven workflows with human review as needed.
• Experience creating shared tools or practices and driving adoption through influence.
• Strong analytical skills to model changes, ROI, and make data-driven recommendations.
• Experience influencing senior stakeholders in complex, matrixed environments with executive presence.
• Ability to operate from long-term strategy to detailed execution without losing momentum.
• Bias toward action with a track record of delivering value quickly and iterating on feedback.

Responsibilities

• Own strategy, roadmap, and results for Legal Plans and IP products.
• Define moments that matter in the customer lifecycle and design experiences around them.
• Lead pricing, packaging, and attach strategies for plans tied to formation and estate planning.
• Partner with attorney operations and legal teams to improve consultation experiences and with engineering on platform migrations.
• Run a disciplined experimentation program: frame hypotheses, size opportunities, ship quickly, decide from evidence.
• Own and evolve Product Acceleration as a product for PMs; set roadmaps and measure adoption.
• Build a function-wide customer insight engine by integrating NPS, support, chat, voice, and churn data.
• Teach and coach PMs to be AI-first with good judgment, preserving quality and compliance.
• Present business cases and investment rationale to senior leaders with clear metrics.

Skills

Product management

Subscription product

AI workflows

Data-driven analysis

Stakeholder influence

Strategy & execution

Job description

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you. This hybrid position will work remotely as well as onsite in our Sherman Oaks, CA office.

Human-in-the-Loop

At LegalZoom, we operate with a human-in-the-loop model , where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.

Overview

This Principal Product Manager drives 2 areas, owning a product line and growing the Product Management function.

First, you own Legal Plans and Intellectual Property (IP) Product Lines. These are products where our attorneys play the front and center role in solving key customer challenges. The Legal Plans give small business owners and families ongoing access to attorneys, providing critical advice and support on legal matters. Customers buy these when they start or expand a business or create an estate plan; and your goal is to deliver the value and expand the promise of those plans. Intellectual Property covers the Patents, Trademarks, and Copyrights line which provides the support to protect the investments our customers have built.

Second, you raise the bar for the whole Product team through the Product Acceleration via our AI workflows. Critical to this area is understanding how best to leverage human judgment and pair it with AI workflows so that both are maximized. You will own how the team learns from customers at scale, and how every PM uses AI to move faster with better judgment. This will connect the PM craft to finance and Data Science to size ideas, connect to the design workflows to build and refine prototypes, connect to Engineering to build and then monitor and learn. The goal is to move the whole lifecycle with more precision and focus for all of the humans and agents in the process.

This is an individual contributor role with senior-level ownership and influence across Product, Engineering, Design, Data, Marketing, Sales, Finance, Customer Success, Attorney Operations, and Legal. It is built for a strategic product thinker who is hands-on, data-driven, and deeply grounded in the customer problem.

You will

Own strategy, roadmap, and results for Legal Plans and IP, accountable for acquisition, activation, retention, pricing, and unit economics.

Define the moments that matter in the customer lifecycle and design experiences that turn those moments into lasting value.

Expand the thinking on what customers need attorneys to support driving consideration for our services outside the current market.

Lead pricing, packaging, and attach strategy for plans, including how plans connect to formation, estate planning, and other LegalZoom products.

Partner with attorney operations and legal teams to improve the consultation experience, and with Engineering on platform migrations that affect plan products.

Run a disciplined experimentation program: frame hypotheses, size opportunities, ship quickly, and make the call from the evidence.

Own and evolve Product Acceleration as a product for your fellow PMs: set its roadmap, measure adoption and output quality, and expand it into the workflows where it saves the most time.

Build the function-wide customer insight engine. You must talk to customers and retain those insights and then combine NPS, support, chat, voice, web behavior, and churn data into a consistent view of top customer problems that every PM can use for planning.

Teach and coach PMs and influence the organization to work AI-first with good judgment: when to automate, when to review, and how to keep quality, compliance, and customer trust intact.

Present business cases and investment rationale to senior leaders, and set clear decision frameworks and metrics.

Elevate product craft across the team through influence and example, without needing direct reports.

You have

8+ years of product management experience, including broad strategic scope and accountability for significant business outcomes.

Proven success owning a subscription or recurring revenue product end to end, with a track record of improving retention, engagement, and monetization.

Experience using customer interviews and data together to find the highest-impact problems and turn them into measurable improvements.

Hands-on experience building or adopting AI-driven workflows, and the judgment to know where they help and where they need human review.

Experience building shared tools, systems, or practices that make other teams better, and driving adoption through influence.

Strong analytical skills: you model changes, evaluate ROI, and make a recommendation you are willing to act on.

Experience influencing senior stakeholders in complex, matrixed environments, with excellent storytelling and executive presence.

The ability to operate at multiple altitudes, from long-term strategy to detailed execution, without losing momentum.

A bias toward action and a track record of delivering value quickly, then improving through feedback.

The salary range for this role is ($161,600-$287,200 ) . Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.

Bonus

Experience with professional services, legal, insurance, or other membership products where a human expert is part of the value, including Service Design thinking or experience.

You have started a small business in the past or you are deeply familiar with the legal and compliance needs of a small business.

You have a passion for entrepreneurship on Main Street and seeing that customer succeed.

You understand attorneys and what they need out of a product and their workflows.

Disclaimer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.