SEM Growth Strategist - Data-Driven Ad Optimization

Macy's; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

401k match

Health insurance

Paid time off

Job summary

Macy’s is hiring an Associate for Search Engine Marketing to manage and analyze SEM campaigns, optimize ROAS, and communicate performance to executives. You will lead budgeting, bidding, and reporting while mentoring a specialist team and collaborating with merchants, site teams, and partners.

The role emphasizes data-driven decisions, scalable processes, and ongoing optimization to drive sales and market share across Macy’s online and omni-channel initiatives.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 4–6 years of experience in e-commerce and digital advertising ecosystem.

Responsibilities

• Manage large-scale ad budgets and optimizations to meet target goals.
• Triage performance issues with actionable recommendations and improvement plans.
• Ensure availability during peak holiday seasons to monitor performance.
• Work with bidding platforms and manage complex account structures to drive performance.
• Report on campaign performance to senior management with insights and recommendations.
• Build and maintain relationships with platform partners to access new features.
• Provide leadership and mentorship to specialist team members.
• Collaborate with cross-functional teams to align SEM strategies with business objectives.
• Ensure deliverables are QA’d and client-ready for stakeholders.
• Understand SKU priorities and identify opportunities to drive performance.
• Attend weekly leadership meetings to present findings and strategies.

Skills

SEM strategy

Bid platforms

Data analysis

Budget management

Campaign monitoring

Communication & reporting

Stakeholder collaboration

Leadership & mentorship

Adaptability & learning

Technical & strategic thinking

Problem solving

Attention to detail

Education

Bachelor's degree or equivalent

Tools

Skai

ProductsUp

Adobe Analytics

Google Analytics

Job description

Macy’s is hiring an Associate for Search Engine Marketing to manage and analyze SEM campaigns, optimize ROAS, and communicate performance to executives. You will lead budgeting, bidding, and reporting while mentoring a specialist team and collaborating with merchants, site teams, and partners.

The role emphasizes data-driven decisions, scalable processes, and ongoing optimization to drive sales and market share across Macy’s online and omni-channel initiatives.