Sr. Manager, Search Engine Marketing

Macy's; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health coverage

401(k) match

Paid time off

Holidays

Job summary

Macy’s in New York is seeking a Senior Manager, Search Engine Marketing to lead PPC strategy across retail categories, driving sales, revenue growth, and efficiency.

You will manage campaigns on Google Ads, Microsoft Advertising, app campaigns, and product feeds, partnering with Marketing and E-commerce while mentoring the PPC team. This role emphasizes analytics, experimentation, and collaboration to stay ahead of retail moments.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 6+ years of related experience in marketing and PPC management.
• Experience leading a paid search team and driving cross-functional initiatives.

Responsibilities

• Develop and implement PPC strategies for retail products that drive sales and revenue growth.
• Manage and optimize search and shopping campaigns and product feeds across Google Ads and Microsoft Advertising.
• Manage and optimize app campaigns across Google Ads and Apple Search Ads, maintaining profitability and efficiency.
• Use analytics tools (e.g., Adobe Analytics) to track performance and report findings to senior leadership.
• Partner with Marketing to align PPC campaigns with major retail moments and ensure consistent messaging.

Skills

PPC Strategy

Google Ads

Microsoft Advertising

App Campaigns

Shopping Feed

Adobe Analytics

Attribution & KPIs

A/B Testing

Budget Management

Cross-Functional Collaboration

Leadership & Mentoring

Executive Communication

Program Management

Strategic Problem Solving

Education

Bachelor's degree or equivalent experience

Tools

ProductsUp

Job description

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Manager, Search Engine Marketing develops and implements comprehensive PPC strategies for key categories and products to drive sales, revenue growth, and efficiency. The Senior Manager conducts keyword research and analysis, manages and optimizes campaigns across platforms, and leverages analytics tools to track performance and report key metrics to senior leadership. The Senior Manager collaborates with site merchandisers and cross-functional teams to align campaigns with broader marketing initiatives, mentors junior PPC team members, and partners with internal teams to ensure landing pages, ad copy, and promotions are optimized for conversion. The Senior Manager develops and maintains paid-search investment plans, executes ongoing optimization to improve campaign performance, and stays current on emerging PPC technologies and techniques to keep the company ahead of the competition.

What You Will Do

• Develop and implement PPC strategies for retail products that drive sales and revenue growth.
• Manage and optimize search and shopping campaigns and product feeds across platforms such as Google Ads and Microsoft Advertising (Bing), applying deep knowledge of each platform’s features and nuances.
• Manage and optimize app campaigns across platforms such as Google Ads and Apple Search Ads (ASA), applying deep knowledge of each platform’s features and nuances.
• Use Adobe Analytics and other tools to track performance, identify improvement opportunities, and report clear, concise results and recommendations to senior leadership.
• Partner with Marketing to align PPC campaigns with broader initiatives and key retail moments (e.g., major shopping and sale events) and ensure messaging is consistent, compelling, and customer-relevant.
• Monitor industry trends and emerging PPC technologies and techniques; provide thought leadership to the broader marketing organization.
• Manage and mentor junior PPC team members, providing coaching, feedback, and support while contributing to broader marketing initiatives.
• Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices.
• Develop and manage PPC budgets to maintain profitability and comply with financial guidelines while identifying opportunities to scale and expand campaign efforts.
• Build ad hoc testing and performance-improvement plans to achieve revenue and efficiency targets.
• Execute ongoing optimization to improve campaign performance and identify opportunities for innovation and experimentation to stay ahead of the competition.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

• PPC Strategy & Growth Orientation: Strong skill in designing and executing PPC strategies for retail categories and products that drive revenue growth, efficiency, and ROAS improvement.
• Search & Shopping Platform Expertise: Deep hands-on expertise in Google Ads and Microsoft Advertising (Bing), including the ability to optimize search and shopping programs using platform-specific features and levers.
• App Campaign Management: Proven ability to manage and optimize app acquisition and engagement campaigns across platforms such as Google Ads and Apple Search Ads (ASA).
• Shopping Feed & Catalog Management: Strong skill in managing product feeds and resolving feed quality issues using feed management tools (e.g., ProductsUp) to improve shopping performance at scale.
• Measurement, Analytics & Performance Reporting: Advanced ability to use Adobe Analytics (and related analytics tools) to monitor performance, identify trends and opportunities, and deliver clear, decision-ready reporting and recommendations to senior leadership.
• Attribution & KPI Optimization: Working knowledge of attribution approaches and measurement platforms (e.g., Adobe, Google Analytics) with the ability to optimize across the full customer journey against KPIs such as CPA, CPI, ROAS, and ROI.
• Testing, Experimentation & CRO: Strong skill in developing hypotheses, running structured tests (creative, formats, audiences, landing pages), and applying A/B testing and conversion-rate optimization best practices to improve results.
• Budget & Investment Management: Ability to build and manage PPC budgets and investment plans, maintain profitability within financial guidelines, and identify opportunities to scale and expand campaign efforts.
• Cross-Functional Partnership: Ability to collaborate effectively with Marketing, Site Merchandising, Creative, Development, and E-commerce teams to align campaigns with major retail moments and ensure consistent messaging and strong onsite conversion.
• Leadership, Coaching & Team Development: Demonstrated ability to mentor and develop junior team members through coaching, feedback, and day-to-day guidance while contributing to broader marketing initiatives.
• Executive Communication & Influence: Ability to lead conversations with senior leadership and cross-functional partners, present insights clearly and concisely, and influence decisions in a matrixed environment.
• Program & Project Management: Strong skill in managing multiple campaigns and initiatives simultaneously, prioritizing effectively, and delivering outcomes against competing deadlines.
• Strategic, Creative & Technical Problem Solving: Ability to think strategically and creatively while staying close to technical details to diagnose issues, unlock performance, and drive continuous improvement.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 6-plus years of related experience.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.