SEM Specialist: Drive ROAS & Conversion Growth

Socket.dev; New York (NY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health and wellness coverage

401(k) match

Paid time off

Eight paid holidays

Learning & leadership development

Employee resource groups

Volunteer opportunities

Merchandise discounts

Performance-based incentives

Annual merit review

Employee Assistance Program

Tuition reimbursement

Job summary

Macy's is seeking a data-driven SEM Specialist to manage and optimize search engine marketing campaigns. You will conduct keyword research, write effective ads, and optimize landing pages to boost click-through and conversion rates.

Responsibilities include monitoring performance, adjusting bids, and reporting insights to stakeholders, with a focus on maximizing ROAS across platforms like Google Ads and Bing. A bachelor’s degree or equivalent experience is required.

Qualifications

• This role requires strong SEM campaign management expertise and a data-driven approach.
• Experience in keyword research, ad creation, and landing page optimization is essential.
• Proficiency with analytics tools to analyze performance and drive decisions.

Responsibilities

• Develop and implement SEM campaigns across Google Ads, Bing, and other platforms.
• Conduct keyword research and analysis to identify valuable keywords and optimize campaigns.
• Write compelling ad copy and optimize landing pages to improve CTR and conversions.
• Monitor campaign performance and adjust strategies to maximize ROAS.
• Stay updated on industry trends and platform changes to ensure compliance and success.
• Collaborate with marketing teammates and stakeholders to align on goals.
• Provide regular performance reports and actionable insights.
• Manage SEM budgets and allocate spend to maximize ROAS.
• Available during peak holiday season to ensure campaign performance.
• Run tests and experiments to identify best practices and improve results.

Skills

SEM campaigns

Keyword research

Ad copy writing

Budget management

Analytics tools

Education

Bachelor’s degree or equivalent

Tools

Skai Kenshoo

ProductsUp

Google Ads

Google Analytics

Job description

Macy's is seeking a data-driven SEM Specialist to manage and optimize search engine marketing campaigns. You will conduct keyword research, write effective ads, and optimize landing pages to boost click-through and conversion rates.

Responsibilities include monitoring performance, adjusting bids, and reporting insights to stakeholders, with a focus on maximizing ROAS across platforms like Google Ads and Bing. A bachelor’s degree or equivalent experience is required.