Search Engine Marketing Associate

Macy's; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

401k match

Health insurance

Paid time off

Job summary

Macy’s is hiring an Associate for Search Engine Marketing to manage and analyze SEM campaigns, optimize ROAS, and communicate performance to executives. You will lead budgeting, bidding, and reporting while mentoring a specialist team and collaborating with merchants, site teams, and partners.

The role emphasizes data-driven decisions, scalable processes, and ongoing optimization to drive sales and market share across Macy’s online and omni-channel initiatives.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 4–6 years of experience in e-commerce and digital advertising ecosystem.

Responsibilities

• Manage large-scale ad budgets and optimizations to meet target goals.
• Triage performance issues with actionable recommendations and improvement plans.
• Ensure availability during peak holiday seasons to monitor performance.
• Work with bidding platforms and manage complex account structures to drive performance.
• Report on campaign performance to senior management with insights and recommendations.
• Build and maintain relationships with platform partners to access new features.
• Provide leadership and mentorship to specialist team members.
• Collaborate with cross-functional teams to align SEM strategies with business objectives.
• Ensure deliverables are QA’d and client-ready for stakeholders.
• Understand SKU priorities and identify opportunities to drive performance.
• Attend weekly leadership meetings to present findings and strategies.

Skills

SEM strategy

Bid platforms

Data analysis

Budget management

Campaign monitoring

Communication & reporting

Stakeholder collaboration

Leadership & mentorship

Adaptability & learning

Technical & strategic thinking

Problem solving

Attention to detail

Education

Bachelor's degree or equivalent

Tools

Skai

ProductsUp

Adobe Analytics

Google Analytics

Job description

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Associate, Search Engine Marketing manages and analyzes SEM campaigns, overseeing their creation, management, and optimization. They analyze campaign performance data, identify trends, and provide actionable insights to improve performance and return on ad spend (ROAS). The Associate creates reports, dashboards, and visualizations to effectively communicate performance metrics to internal stakeholders and senior leadership, making data-driven recommendations for continuous improvement.

What You Will Do

• Manage large-scale ad budgets and optimizations to meet target goals.
• Triage performance issues, providing clear and actionable recommendations for improvement, and collaborate with the team to develop performance improvement plans as needed.
• Ensure availability during peak holiday seasons to monitor and maintain campaign performance.
• Work with bidding platforms and manage complex account structures, including product feeds, to drive large-scale account performance.
• Report on campaign performance to senior management, offering insights and recommendations for future campaigns.
• Build and maintain relationships with platform partners to access new features and opportunities.
• Provide leadership and mentorship to specialist team members.
• Collaborate with other marketing teams, such as communications planning, marketing effectiveness, and site merchandisers, to align efforts.
• Ensure all deliverables are quality-assured and client-ready for internal stakeholders.
• Understand SKU/product priorities and identify opportunities to drive performance.
• Attend weekly leadership meetings with site merchants and leadership to present findings and recommendations for optimal performance.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Skills You Will Need

SEM Strategy and Execution: Deep understanding of SEM strategies within the retail industry, including audience segmentation and omni-channel campaigns.

Bid Platforms and Tools Proficiency: Expertise in using platforms such as Skai (formerly Kenshoo), ProductsUp, and other bid management tools to optimize performance and drive sales.

Data Analysis and Optimization: Strong ability to analyze campaign performance using analytics tools like Adobe Analytics or Google Analytics, and translate findings into actionable, data-driven insights for optimization.

Budget Management: Proven experience managing large-scale ad budgets, implementing effective bidding strategies, and maximizing ROAS while meeting business goals.

Campaign Performance Monitoring: Expertise in testing, experimenting, and optimizing campaigns through various ad formats and hypotheses to achieve better results.

Communication and Reporting: Excellent communication skills for presenting complex performance data and insights to internal stakeholders and senior leadership.

Stakeholder Collaboration: Ability to collaborate with cross-functional teams, such as communications, site merchandising, and platform partners, ensuring SEM strategies align with overall business objectives.

Leadership and Mentorship: Strong leadership and mentorship capabilities, guiding specialist team members and fostering a collaborative team environment.

Adaptability and Continuous Learning: Ability to stay up-to-date with SEM trends, algorithm changes, and industry best practices, applying them to drive successful outcomes.

Technical and Strategic Thinking: Ability to think creatively and strategically, balancing both technical expertise and broader business goals to optimize SEM performance.

Problem-Solving: Demonstrated capability in triaging performance issues, providing clear solutions, and developing improvement plans when necessary.

Attention to Detail: Strong focus on quality assurance, ensuring that all work is delivered at the highest standard and meets stakeholder expectations.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 4-6 years of experience and a general understanding of e-commerce and the digital advertising eco-system.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.