SEM Analyst

Sentry Insurance; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work flexibility

Tuition reimbursement

401(k) match

Health, dental, and vision insurance

Paid time off

Job summary

Sentry is seeking an SEM Analyst to manage paid search campaigns across Google Ads and Microsoft Advertising, plus Display, YouTube, and retargeting. You will plan, launch, optimize, and measure performance to drive acquisition and ROI.

You'll analyze keyword opportunities, test ad copy, build tracking infrastructures, and create cross‑channel dashboards for stakeholders. Collaboration with analytics, creative, and channel teams is essential to our marketing success.

Qualifications

• Bachelor's degree or equivalent work experience.
• Minimum of 2 years related work experience.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical skills with the ability to interpret campaign data.
• Experience with A/B testing, conversion tracking, and attribution models.
• Excellent communication and collaboration skills.

Responsibilities

• Plan, launch, and optimize paid search campaigns across major platforms.
• Support Display, YouTube, Retargeting, and Performance Max to drive acquisition.
• Perform keyword research to identify high‑value opportunities.
• Improve campaign performance through landing page evaluation and UX improvements.
• Develop and test ad copy, creative variations, and audience strategies.
• Monitor pacing, performance trends, and budget allocation.
• Analyze traffic, conversion rates, and lead quality to identify root causes.
• Build and maintain tracking infrastructure including tagging and conversion events.
• Create cross‑channel dashboards and reporting for internal stakeholders.
• Translate data insights into actionable recommendations for marketing and sales.
• Collaborate with analytics, creative, and channel teams to optimize performance.
• Stay current on platform updates and best practices to inform testing.

Skills

Google Ads

Microsoft Advertising

Google Analytics

Analytical skills

AB testing

Attribution models

Education

Bachelor's degree or equivalent

Job description

What You’ll Do

As an SEM Analyst, you will manage search marketing initiatives across platforms such as Google Ads and Microsoft Advertising, as well as additional channels including Display, YouTube, Retargeting, and Performance Max. In addition, you will:

• Plan, launch, and optimize paid search campaigns across major platforms, including Google Ads and Microsoft Advertising.

• Support additional digital channels such as Display, YouTube, Retargeting, and Performance Max to drive acquisition goals.

• Perform keyword research to identify high‑value opportunities and ensure strong query coverage.

• Improve campaign performance through landing page evaluation and recommendations for UX, content, and conversion‑rate enhancements.

• Develop and test ad copy, creative variations, and audience strategies to improve engagement and ROI.

• Monitor campaign pacing, performance trends, and budget allocation to ensure efficiency and goal alignment.

• Analyze fluctuations in traffic, conversion rates, and lead quality to identify root causes and propose corrective actions.

• Build and maintain tracking infrastructure, including tagging, conversion events, and platform integrations.

• Create cross‑channel performance dashboards and standardized reporting for internal stakeholders.

• Translate data insights into clear recommendations that support marketing, sales, and broader business objectives.

• Collaborate with analytics, creative, and channel teams to support integrated marketing strategies and performance optimization.

• Stay current on platform updates, best practices, and competitive trends to inform future testing and campaign planning.

What it Takes

• Bachelors Degree or equivalent work experience. Degree in Marketing, Mathematics, Computer Science, Statistics or Economics preferred.

• Minimum of 2 years related work experience.

• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.

• Strong analytical skills with the ability to interpret campaign performance data.

• Experience with A/B testing, conversion tracking, and attribution models.

• Excellent communication and collaboration skills.

Here is what you can look forward to as part of our team:

At Sentry, your total rewards go beyond competitive compensation. We’re committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.

• Hybrid Flexibility:Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.

• Dining on Us:Depending on your location, we may provide a stipend that can be used at our on‑site cafeteria or a meal allowance to keep you fueled.

• Continuous Learning:Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.

• Comprehensive Benefits:We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.

• Work-Life Balance:Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.

• Investing in Your Future:We’re committed to your long‑term financial well‑being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.

• Giving Back:Through the Sentry Foundation, we’re proud to support the United Way and make a difference in our communities.

Why Join Sentry?

At Sentry, we believe our people are the heart of our success. We’re proud to be recognized for the culture we’ve built, earning spots on Forbes’ lists for America's Best Midsize Employers and Best Employers for New Grads, as well as Newsweek’s America's Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth.

Building on a Legacy

Our future is bright, but it’s anchored in a long history of stability. Since our founding in 1904, we’ve dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We’re proud to have maintained an A+ rating from A.M. Best, the industry’s leading authority, for over 30 years.

Your Career, Our Community

Whether you’re working at our headquarters in Stevens Point, Wisconsin, or one of our many offices across the country, you’ll find a challenging and rewarding environment. Explore the Our Teams tab on our Career Page to see the diverse career paths we offer, with a focus on ongoing development and professional growth.

Ready to own your future? Join us at Sentry, opportunities await!

For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.