Seller Strategy & Growth Lead

TikTok; Los Angeles (CA); On-site; USD 151,000 - 258,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days Paid Personal Time

Job summary

TikTok is seeking a Seller Strategy & Operations Lead for the JLRN business in the US to establish a centralized strategy function that aligns seller and category needs with internal capabilities.

You will translate business priorities into executable strategies, coordinate with Product, Marketing, and Data teams, and ensure execution on high-impact opportunities while balancing growth and seller health.

Qualifications

• Experience in strategy, business operations, seller operations, e‑commerce, marketplace, or related fields developing growth strategies.
• Proven experience leading teams and managing cross‑functional initiatives.
• Strong strategic thinking and ability to turn ambiguous problems into structured plans.
• Excellent stakeholder management and communication across functions and levels.
• Ownership mindset with ability to operate in a fast‑paced environment.

Responsibilities

• Develop the overall seller strategy for JLRN, including segmentation, lifecycle management, growth programs, and resource allocation.
• Identify seller challenges and opportunities through performance data, feedback, and market insights.
• Translate priorities into clear initiatives, roadmaps, and success metrics.
• Build scalable playbooks and operating mechanisms adaptable across categories and seller segments.
• Own campaign strategy including positioning, incentives, participation, and performance targets.
• Coordinate with category/account teams to align campaigns with priorities and seller needs.
• Evaluate campaign effectiveness and improve strategies based on data and results.
• Balance short-term GMV growth with long-term seller engagement and category health.
• Lead cross-functional collaboration between JLRN and Product, Data Science, Marketing, and other teams.
• Consolidate seller requirements, establish governance, and drive timely delivery.

Skills

Strategy

Operations

E-commerce

Cross-functional leadership

Data-driven

Job description

TikTok is seeking a Seller Strategy & Operations Lead for the JLRN business in the US to establish a centralized strategy function that aligns seller and category needs with internal capabilities.

You will translate business priorities into executable strategies, coordinate with Product, Marketing, and Data teams, and ensure execution on high-impact opportunities while balancing growth and seller health.