Segmentation Lead, Data & Donor Insights

University of Texas at Austin; Austin (TX); On-site; USD 68,000 - 83,000; Full time

Job summary

University of Texas at Austin seeks a Segmentation Manager to establish governance for audience segments and collaborate with campus units on consistent segmentation practices. You will define definitions, monitor data quality, and report KPIs for donor and communications programs.

The role requires experience with CRM/MA platforms, data governance, and the ability to present accurate, timely segments to senior stakeholders. On-site Austin, TX location with full-time hours.

Qualifications

• Bachelor's degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.
• Experience with constituent relationship management (Salesforce CRM or similar) or marketing automation platforms (Oracle Eloqua, SFMC, Salesforce Data Cloud, etc.).
• Familiarity with Higher Education or other similarly highly matrixed and complex organizations.
• Proven skill building complex segments, shared filters, and dynamic lists, including contact-level vs. account-level logic, marketing automation or journey audience steps, and suppression/compliance handling (unsubscribes, global exclusions).
• Demonstrated ability to build and deliver accurate, timely audience segments for senior-level stakeholders, including high-profile events, where precision, confidentiality, and quick turnaround are critical.
• Relevant education and experience may be substituted as appropriate.

Responsibilities

• Establish and enforce standards for segment definitions, naming, and documentation.
• Partner with segment owners and users across the PO, UMAC, AGP, UEE, PTGR, Lead Gen, and other campus units to implement and maintain consistent segmentation practices.
• Ensure segments are properly defined, tracked, maintained, and retired when no longer needed.
• Audit existing segments for duplication, outdated information, and compliance with SPUR and Eloqua guidelines.
• Define, monitor, and report on segment-related KPIs to evaluate data quality, audience performance, and adherence to established governance standards.
• Investigate and report on the data, eligibility criteria, and business rules that determine why individuals are included in or excluded from email and other communications.
• Reduce data-quality issues, donor fatigue, deliverability problems, and inconsistent campaign reporting by identifying segment risks and coordinating corrective action with segment owners.
• Additional duties as assigned.

Skills

Audience segmentation

Data governance

Marketing operations

Stakeholder communication

Confidentiality & timelines

Education

Bachelor's degree

Tools

Salesforce CRM

Oracle Eloqua

SFMC

Salesforce Data Cloud

Tableau

Job description

University of Texas at Austin seeks a Segmentation Manager to establish governance for audience segments and collaborate with campus units on consistent segmentation practices. You will define definitions, monitor data quality, and report KPIs for donor and communications programs.

The role requires experience with CRM/MA platforms, data governance, and the ability to present accurate, timely segments to senior stakeholders. On-site Austin, TX location with full-time hours.