Segmentation & Data Governance Lead

University of Texas; Austin (TX); Presencial; USD 68.000 - 83.000; Jornada completa

Descripción de la vacante

The University of Texas at Austin is seeking a Segmentation Manager on the UT MAIN CAMPUS to establish governance and data-quality standards for audience segments used across the University Development Office and campus units.

You will partner with segment owners to implement consistent segmentation practices, monitor data quality, and report KPIs that drive donor communications and campaign effectiveness. This role emphasizes precision, confidentiality, and timely stakeholder delivery.

Formación

• Bachelor’s degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.
• Experience with constituent relationship management systems or marketing automation platforms is required.
• Familiarity with higher education or similarly matrixed organizations is preferred.
• Proven ability to build complex segments, shared filters, and dynamic lists with precise counts.

Responsabilidades

• Establish and enforce standards for segment definitions, naming, and documentation.
• Collaborate with segment owners across multiple campus units to implement segmentation practices.
• Audit segments for duplication, outdated information, and compliance with CAN-SPAM and data rules.
• Define, monitor, and report KPIs for data quality and audience performance.
• Develop dashboards to visualize audience size, engagement, and conversion.

Conocimientos

Segmentation

CRM

Marketing automation

Data governance

Stakeholder communication

Tableau

Educación

Bachelor’s degree

Herramientas

Salesforce

Oracle Eloqua

SFMC

Salesforce Data Cloud

Tableau

SQL

Descripción del empleo

The University of Texas at Austin is seeking a Segmentation Manager on the UT MAIN CAMPUS to establish governance and data-quality standards for audience segments used across the University Development Office and campus units.

You will partner with segment owners to implement consistent segmentation practices, monitor data quality, and report KPIs that drive donor communications and campaign effectiveness. This role emphasizes precision, confidentiality, and timely stakeholder delivery.