Segmentation & Data Governance Lead

University of Texas at Austin; United States; On-site; USD 68,000 - 83,000; Full time

Job summary

The University of Texas at Austin is seeking a Segmentation Manager to establish governance for audience segments and work with campus units to maintain consistent segmentation practices. The role focuses on data quality, KPI reporting, and ensuring compliant segmentation for marketing communications.

Based at UT Main Campus in Austin, the position requires a strong background in CRM/MAR tech, SQL, and dashboard design to drive insights for senior stakeholders, events, and donor engagement.

Qualifications

• Bachelor’s degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.

Responsibilities

• Establish and enforce standards for segment definitions, naming, and documentation.
• Partner with segment owners and users across multiple campus units to implement and maintain consistent segmentation practices.
• Ensure segments are properly defined, tracked, maintained, and retired when no longer needed.
• Audit existing segments for duplication, outdated information, and compliance with SPUR and Eloqua guidelines.
• Define, monitor, and report on segment-related KPIs to evaluate data quality and campaign performance.
• Investigate and report on data, eligibility criteria, and business rules for email and other communications.
• Reduce data-quality issues and deliverability problems by coordinating corrective action with segment owners.
• Additional duties as assigned.

Skills

Audience segmentation

Data governance

Database management

Marketing operations

CRM platforms

Marketing automation

Education

Bachelor's degree

Tools

Tableau

Salesforce reports

SQL

Job description

The University of Texas at Austin is seeking a Segmentation Manager to establish governance for audience segments and work with campus units to maintain consistent segmentation practices. The role focuses on data quality, KPI reporting, and ensuring compliant segmentation for marketing communications.

Based at UT Main Campus in Austin, the position requires a strong background in CRM/MAR tech, SQL, and dashboard design to drive insights for senior stakeholders, events, and donor engagement.