Segmentation Manager

The University of Texas at Austin; Austin (TX); On-site; USD 68,000 - 83,000; Full time

Job summary

The University of Texas at Austin is seeking a Segmentation Manager in Austin to lead audience segmentation governance and partner with campus teams on standardized practices. You will define segment definitions, document processes, and monitor KPIs to ensure data quality and effective communications across campaigns.

The role emphasizes collaboration with marketing, fundraising, and IT to deliver precise, compliant audience segments, including VIP data handling and timely delivery for senior

Qualifications

• Bachelor’s degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.
• Experience with constituent relationship management (Salesforce CRM or similar) or marketing automation platforms (Oracle Eloqua, SFMC, Salesforce Data Cloud, etc.).
• Familiarity with Higher Education or other similarly highly matrixed and complex organizations.
• Proven skill building complex segments, shared filters, and dynamic lists, including contact-level vs. account-level logic, marketing automation or journey audience steps, and suppression/compliance handling (unsubscribes, global exclusions).
• Demonstrated ability to build and deliver accurate, timely audience segments for senior-level stakeholders, including high-profile events, where precision, confidentiality, and quick turnaround are critical.

Responsibilities

• Establish and enforce standards for segment definitions, naming, and documentation.
• Partner with segment owners and users across the PO, UMAC, AGP, UEE, PTGR, Lead Gen, and other campus units to implement and maintain consistent segmentation practices.
• Ensure segments are properly defined, tracked, maintained, and retired when no longer needed.
• Audit existing segments for duplication, outdated information, and compliance with SPUR and Eloqua guidelines.
• Define, monitor, and report on segment-related KPIs to evaluate data quality, audience performance, and adherence to established governance standards.
• Investigate and report on the data, eligibility criteria, and business rules that determine why individuals are included in or excluded from email and other communications.
• Reduce data-quality issues, donor fatigue, deliverability problems, and inconsistent campaign reporting by identifying segment risks and coordinating corrective action with segment owners.
• Additional duties as assigned.

Skills

Audience segmentation

Data governance

Marketing operations

CRM experience

Marketing automation

Education

Bachelor’s degree in a related field

Tools

Salesforce CRM

Oracle Eloqua

SFMC

Salesforce Data Cloud

Tableau

Job description

Job Posting Title

Segmentation Manager

Hiring Department

University Development Office

Position Open To

All Applicants

Weekly Scheduled Hours

40

FLSA Status

Exempt from FLSA

Earliest Start Date

Immediately

Position Duration

Expected to Continue

Location

UT MAIN CAMPUS

About The University of Texas at Austin

What starts here changes the world.

The University of Texas at Austin, founded in 1883, ranks among the best universities in the world. With 76 programs ranked in the top 10, UT Austin is the #1 public university in Texas and the #7 public university in the nation.

Like the state it calls home, The University of Texas at Austin is a bold, ambitious leader supporting more than 55,000 students, 4,750 faculty, 15,000 staff and top national programs across 18 colleges and schools. Amid the backdrop of Austin, Texas, a city recognized for its creative and entrepreneurial spirit, the University provides a place to explore countless opportunities for tomorrow's artists, scientists, athletes, doctors, entrepreneurs and engineers.

Learn more about UT's mission and values and leadership.

Why Join Texas Development?

The University of Texas at Austin is a thriving hub of learning and discovery that anchors our city and enables excellence and innovation on the highest level. And it's only possible because generous supporters believe in the power and promise of our state's flagship university to change the world. With more than $6 billion raised in the What Starts Here campaign, Texas Development is quickly becoming one of the best fundraising programs in public higher education.

Texas Development is a dynamic community of 500+ fundraising professionals across the Forty Acres. We strive to reach the highest levels of achievement and success in all that we do by creating meaningful and powerful experiences for our donors.

Follow your passion, grow your career and help us change the world.

Benefits

The University provides a competitive benefits package that includes insurance and retirement benefits in addition to other programs and services.

Texas Development supports growth by offering professional development opportunities that help every team member accomplish their goals, enrich their skillset and deepen their engagement with UT.

Purpose

Establishes governance, accountability, and data-quality standards for audience segments used across UDO and campus. Partners with segment owners and users to ensure segments are clearly defined, documented, monitored, maintained, and retired appropriately.

Responsibilities

• Establish and enforce standards for segment definitions, naming, and documentation.
• Partner with segment owners and users across the PO, UMAC, AGP, UEE, PTGR, Lead Gen, and other campus units to implement and maintain consistent segmentation practices.
• Ensure segments are properly defined, tracked, maintained, and retired when no longer needed.
• Audit existing segments for duplication, outdated information, and compliance with SPUR and Eloqua guidelines.
• Define, monitor, and report on segment-related KPIs to evaluate data quality, audience performance, and adherence to established governance standards.
• Investigate and report on the data, eligibility criteria, and business rules that determine why individuals are included in or excluded from email and other communications.
• Reduce data-quality issues, donor fatigue, deliverability problems, and inconsistent campaign reporting by identifying segment risks and coordinating corrective action with segment owners.
• Additional duties as assigned.

Salary

$75,000+ depending on qualifications

Required Qualifications

• Bachelor's degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.
• Experience with constituent relationship management (Salesforce CRM or similar) or marketing automation platforms (Oracle Eloqua, SFMC, Salesforce Data Cloud, etc.).
• Familiarity with Higher Education or other similarly highly matrixed and complex organizations.
• Proven skill building complex segments, shared filters, and dynamic lists, including contact-level vs. account-level logic, marketing automation or journey audience steps, and suppression/compliance handling (unsubscribes, global exclusions).
• Demonstrated ability to build and deliver accurate, timely audience segments for senior-level stakeholders, including high-profile events, where precision, confidentiality, and quick turnaround are critical. Experience handling sensitive donor or VIP data with sound judgment and clear communication about timelines, counts, and trade-offs.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Ability to design and maintain dashboards (Tableau, Salesforce reports, etc.) that visualize audience size, engagement, and conversion, and to blend CRM and marketing automation data into actionable insights.
• Experience translating business goals into audience definitions (e.g., lapsed donors, prospects, alumni by affinity or engagement tier), with SQL or comparable query skills for validating counts and troubleshooting data discrepancies.
• Track record of upholding data quality and privacy/communication-preference standards (CANSPAM, GDPR) for large organizations.
• Ability to partner with both technical and non-technical stakeholders (marketing, communications, fundraising and events teams, reporting and data operations) to communicate audience and data needs and information clearly.

Working Conditions

• This position is based in Austin, Texas.
• Must be eligible to work in the United States on a full-time basis for any employer without sponsorship.
• Applicants must be authorized to work in the United States. The University Development Office does not sponsor work visas for this position.
• Works in standard office conditions, in a shared office environment, with repetitive use of a keyboard at a workstation.
• Monday through Friday, 8:00 AM - 5:00 PM on-site work is the standard expectation for this position.
• May require additional hours during peak periods and special events.
• Regular and consistent attendance is required in this job.

Required Materials

• Resume/CV
• Three professional references with contact information, including at least one current or former supervisor.
• Letter of Interest.

Employment Eligibility

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks

A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

E-Verify

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

Compliance

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.