Segmentation & Data Governance Architect

The University of Texas at Austin; Utah; On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

Competitive benefits

Insurance and retirement benefits

Professional development opportunities

Job summary

The University of Texas at Austin is seeking a Segmentation Manager to establish governance, define audience segments, and ensure data quality across UT Development programs. You will partner with campus units to implement consistent segmentation and monitoring practices on marketing communications.

You will design and maintain complex segments, document standards, and report KPIs to senior leadership, while handling sensitive donor data with care.

Qualifications

• Bachelor's degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.
• Experience with constituent relationship management (Salesforce CRM or similar) or marketing automation platforms (Oracle Eloqua, SFMC, Salesforce Data Cloud, etc.).
• Familiarity with Higher Education or other similarly highly matrixed and complex organizations.
• Proven skill building complex segments, shared filters, and dynamic lists, including contact-level vs. account-level logic, marketing automation or journey audience steps, and suppression/compliance handling (unsubscribes, global exclusions).
• Demonstrated ability to build and deliver accurate, timely audience segments for senior-level stakeholders, including high-profile events, where precision, confidentiality, and quick turnaround are critical. Experience handling sensitive donor or VIP data with sound judgment and clear communication about timelines, counts, and trade-offs.

Responsibilities

• Establish and enforce standards for segment definitions, naming, and documentation.
• Partner with segment owners and users across the PO, UMAC, AGP, UEE, PTGR, Lead Gen, and other campus units to implement and maintain consistent segmentation practices.
• Ensure segments are properly defined, tracked, maintained, and retired when no longer needed.
• Audit existing segments for duplication, outdated information, and compliance with SPUR and Eloqua guidelines.
• Define, monitor, and report on segment-related KPIs to evaluate data quality, audience performance, and adherence to established governance standards.
• Investigate and report on the data, eligibility criteria, and business rules that determine why individuals are included in or excluded from email and other communications.
• Reduce data-quality issues, donor fatigue, deliverability problems, and inconsistent campaign reporting by identifying segment risks and coordinating corrective action with segment owners.
• Additional duties as assigned.

Skills

Audience segmentation

Data governance

CRM systems

Marketing automation

Education

Bachelor's degree

Tools

Salesforce CRM

Oracle Eloqua

SFMC

Salesforce Data Cloud

Job description

The University of Texas at Austin is seeking a Segmentation Manager to establish governance, define audience segments, and ensure data quality across UT Development programs. You will partner with campus units to implement consistent segmentation and monitoring practices on marketing communications.

You will design and maintain complex segments, document standards, and report KPIs to senior leadership, while handling sensitive donor data with care.