Segmentation & Data Governance Manager

University of Texas; United States; On-site; USD 68,000 - 83,000; Full time

Job summary

The University of Texas at Austin's University Development Office seeks a Segmentation Manager to lead audience segmentation governance, defined naming standards, and data quality across campaigns.

You will partner with segment owners and campus units, manage dashboards, and ensure timely, accurate audience insights for senior stakeholders, while upholding privacy and compliance standards in a complex higher-education environment.

Qualifications

• Bachelor’s degree and professional experience in audience segmentation, data governance, or marketing operations.
• Experience with CRM (Salesforce) or marketing automation platforms (Eloqua, SFMC, Data Cloud).
• Knowledge of higher education organizations and matrixed structures.
• Ability to build complex segments with shared filters and dynamic lists, including suppression handling.
• Ability to deliver accurate segments for senior stakeholders with quick turnaround.
• Experience handling sensitive donor or VIP data.

Responsibilities

• Establish and enforce standards for segment definitions, naming, and documentation.
• Collaborate with segment owners across campus units to implement segmentation practices.
• Monitor, maintain, and retire segments as needed.
• Audit existing segments for duplication and data quality.
• Define and report on segment KPIs to evaluate data quality and performance.
• Investigate data eligibility and business rules for communications.
• Reduce data-quality issues and campaign reporting inconsistencies.
• Coordinate corrective action with segment owners.
• Additional duties as assigned.

Skills

Audience segmentation

CRM experience

Marketing automation

Data governance

Stakeholder communication

Data privacy

Education

Bachelor’s degree in a related field

Tools

Salesforce CRM

Oracle Eloqua

SFMC

Marketing automation platforms

Job description

The University of Texas at Austin's University Development Office seeks a Segmentation Manager to lead audience segmentation governance, defined naming standards, and data quality across campaigns.

You will partner with segment owners and campus units, manage dashboards, and ensure timely, accurate audience insights for senior stakeholders, while upholding privacy and compliance standards in a complex higher-education environment.