Segmentation & Data Governance Manager

The University of Texas at Austin; Austin (TX); On-site; USD 68,000 - 83,000; Full time

Job summary

The University of Texas at Austin is seeking a Segmentation Manager in Austin to lead audience segmentation governance and partner with campus teams on standardized practices. You will define segment definitions, document processes, and monitor KPIs to ensure data quality and effective communications across campaigns.

The role emphasizes collaboration with marketing, fundraising, and IT to deliver precise, compliant audience segments, including VIP data handling and timely delivery for senior

Qualifications

• Bachelor’s degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.
• Experience with constituent relationship management (Salesforce CRM or similar) or marketing automation platforms (Oracle Eloqua, SFMC, Salesforce Data Cloud, etc.).
• Familiarity with Higher Education or other similarly highly matrixed and complex organizations.
• Proven skill building complex segments, shared filters, and dynamic lists, including contact-level vs. account-level logic, marketing automation or journey audience steps, and suppression/compliance handling (unsubscribes, global exclusions).
• Demonstrated ability to build and deliver accurate, timely audience segments for senior-level stakeholders, including high-profile events, where precision, confidentiality, and quick turnaround are critical.

Responsibilities

• Establish and enforce standards for segment definitions, naming, and documentation.
• Partner with segment owners and users across the PO, UMAC, AGP, UEE, PTGR, Lead Gen, and other campus units to implement and maintain consistent segmentation practices.
• Ensure segments are properly defined, tracked, maintained, and retired when no longer needed.
• Audit existing segments for duplication, outdated information, and compliance with SPUR and Eloqua guidelines.
• Define, monitor, and report on segment-related KPIs to evaluate data quality, audience performance, and adherence to established governance standards.
• Investigate and report on the data, eligibility criteria, and business rules that determine why individuals are included in or excluded from email and other communications.
• Reduce data-quality issues, donor fatigue, deliverability problems, and inconsistent campaign reporting by identifying segment risks and coordinating corrective action with segment owners.
• Additional duties as assigned.

Skills

Audience segmentation

Data governance

Marketing operations

CRM experience

Marketing automation

Education

Bachelor’s degree in a related field

Tools

Salesforce CRM

Oracle Eloqua

SFMC

Salesforce Data Cloud

Tableau

Job description

The University of Texas at Austin is seeking a Segmentation Manager in Austin to lead audience segmentation governance and partner with campus teams on standardized practices. You will define segment definitions, document processes, and monitor KPIs to ensure data quality and effective communications across campaigns.

The role emphasizes collaboration with marketing, fundraising, and IT to deliver precise, compliant audience segments, including VIP data handling and timely delivery for senior