Segment Marketing Senior Advisor - Medicare Advantage

HCSC Group; United States; Remote; USD 102,000 - 184,000; Full time

Job summary

HCSC seeks a Senior Advisor to lead direct-to-consumer marketing for Medicare Advantage, focusing on DRTV and Digital channels. You will develop strategies to achieve application and call volume goals while optimizing channel performance for member acquisition.

The role requires strong cross-functional leadership, data-driven decision making, disciplined execution against growth targets, and clear communication of results to executive leadership.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field plus 8+ years in marketing or related fields.
• Master's degree plus 6+ years in marketing or related fields, or 12+ years of experience in marketing, campaign management.
• Experience leading multi-channel marketing campaigns from strategy through execution.
• Deep expertise in marketing strategy, member acquisition, retention, and growth initiatives.
• Advanced analytical skills and ability to translate data into executive insights.
• Excellent executive communication and presentation skills.
• Proven ability to lead large cross-functional initiatives without direct authority.
• Exceptional leadership, influence, and stakeholder management.

Responsibilities

• Lead the marketing strategy for Medicare Advantage direct-to-consumer growth.
• Drive DRTV and Digital marketing campaigns from concept to execution.
• Develop and optimize strategies to meet application and call volume goals.
• Communicate results clearly to executive leadership with actionable recommendations.
• Partner with cross-functional teams to align on growth, volume, and cost targets.

Skills

Marketing leadership

Multi-channel campaigns

Data-driven decisions

Executive communication

Stakeholder management

Healthcare marketing

Education

Bachelor's degree path

Master's degree path

12+ years experience

Tools

Marketing tech

Job description

At HCSC, our employees are the cornerstone of our business and the foundation to our success. We empower employees with curated development plans that foster growth and promote rewarding, fulfilling careers.

Join HCSC and be part of a purpose-driven company that will invest in your professional development.

Job Summary

This role is the marketing lead for driving direct-to-consumer growth for Medicare Advantage, focused on the DRTV and Digital marketing channels. The Senior Advisor develops and executes strategies to achieve application and call volume goals, while optimizing channel performance with member acquisition.

Success in the role requires strong cross-functional leadership, data-driven decision making, disciplined execution against growth, volume, and cost targets, and the ability to clearly communicate results with executive leadership.

Required Job Qualifications:

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field and 8 years of experience in marketing, campaign management, healthcare marketing, or related fields OR Master's degree and 6 years of experience in marketing, campaign management, healthcare marketing, or related fields OR 12 years of experience in marketing, campaign management, healthcare marketing, or related fields
• Experience leading multi-channel marketing campaigns from strategy through execution
• Deep expertise in marketing strategy, member acquisition, retention, and growth initiatives.
• Strong knowledge of marketing regulations, healthcare compliance requirements, and enrollment processes.
• Advanced analytical skills and experience translating complex data into executive-level insights and recommendations.
• Excellent executive communication and presentation skills.
• Proven ability to lead large-scale cross-functional initiatives and drive organizational alignment.
• Exceptional leadership, influence, and stakeholder management capabilities without direct authority.

Preferred Job Qualifications:

• Prior experience with Medicare, Medicare Advantage, health insurance, or another highly regulated environment.

• Understanding of Medicare Advantage target audience, enrollment process, and customer journeys.

• Experience in evaluating and implementing marketing technologies.

Are you being referred to one of our roles? If so, ask your connection at HCSC about our Employee Referral process!

Pay Transparency Statement:

At Health Care Service Corporation, you will be part of an organization committed to offering meaningful benefits to our employees to support their life outside of work. From health and wellness benefits, 401(k) savings plan, pension plan, paid time off, paid parental leave, disability insurance, supplemental life insurance, employee assistance program, paid holidays, tuition reimbursement, plus other incentives, we offer a robust total rewards package for employees. Learn more about our benefit offerings by visiting https://careers.hcsc.com/totalrewards.

The compensation offered will vary depending on your job-related skills, education, knowledge, and experience. This role aligns with an annual incentive bonus plan subject to the terms and the conditions of the plan.

This position may be performed remotely from anywhere within the continental United States, excluding California, New York, Alaska, and Hawaii.

HCSC Employment Statement:

We are an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of our employees are respected and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics. We are a drug-free and smoke-free workplace. Employment may be contingent upon successful completion of drug screening in accordance with applicable law.

Base Pay Range

$102,000.00 - $184,300.00

Exact compensation may vary based on skills, experience, and location.