Marketing Director, Government Programs Clinical Quality - Remote

UnitedHealth Group; Minnetonka (MN); Hybrid; USD 135,000 - 231,000; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase plan

401k contribution

Remote work flexibility

Job summary

UnitedHealth Group's UnitedHealthcare unit seeks a Marketing Director, Medicare Advantage Clinical Quality & HEDIS, to shape member engagement through data-driven, outcome-based strategies. This role leads transformation from campaigns to personalized, signal-driven experiences using insights, behavior science, and Adobe platforms.

Remote-friendly with in-office requirements in Minneapolis or DC. You’ll partner across Clinical Quality, Stars, Product, Analytics, Digital, Sales Technology and

Qualifications

• 8+ years of progressive experience in consumer, digital, lifecycle, engagement or healthcare marketing
• 5+ years in healthcare, insurance or regulated industry
• Experience applying behavioral science to engagement
• Experience with marketing tech platforms like Adobe Journey Optimizer/Experience Platform
• Proven people leadership and cross-functional collaboration
• Experience leading marketing transformation toward personalized, data-driven engagement
• Experience supporting HEDIS, Medicare Stars, healthcare engagement initiatives
• Strong measurement orientation with KPIs and attribution
• Ability to influence senior leaders across matrixed orgs
• Proven ability translating insights into audience and lifecycle strategies
• Strong executive communication and presentation skills

Responsibilities

• Marketing Strategy Leadership: Own the member marketing strategy for Clinical Quality, HEDIS and Medicare Stars
• Translate objectives into audience, behavior, intervention, message, channel and timing strategies
• Set the vision, roadmap and investment priorities for the portfolio
• Personalized, Behavior-Based Engagement: Design relevant engagement using insights and behavioral science
• Lead the shift to connected, signal-driven experiences across the member lifecycle
• Determine optimal interventions, channels and moments to drive action
• Functional Transformation & Capability Building: Evolve operating models, decisioning and measurement
• Drive adoption of Adobe Journey Optimizer and related platforms
• Build scalable frameworks and reusable capabilities
• Measurement & Optimization: Establish success measures tied to behavior and outcomes
• Partner with Analytics for attribution, reporting and dashboards; lead test-and-learn
• Enterprise Partnership: Lead integrated planning across multiple stakeholders
• Align member and provider engagement to create coordinated experiences
• People Leadership: Build and develop a high-performing marketing team
• Create clarity, accountability and a culture of curiosity and continuous improvement

Skills

Marketing strategy

Behavioral science

Executive leadership

Cross-functional collaboration

Data-driven decisions

Measurement & KPIs

Audience segmentation

Omni-channel marketing

Stakeholder influence

Storytelling

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Job description

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together

The Marketing Director, Medicare Advantage Clinical Quality & HEDIS is the marketing strategy leader responsible for defining how member engagement will advance Clinical Quality, HEDIS and Medicare Stars priorities. This leader partners with the business to translate clinical and business objectives into a clear marketing strategy: who to engage, what behavior to influence, and the best intervention, message, channel and moment to drive that behavior.

This role leads the transformation from campaign-centric outreach to intelligent, personalized, signal-driven and outcome-based engagement. Using member insights, behavioral science, data and technology, the leader will shape next-best-action strategies and measure whether marketing interventions drive desired member behaviors, quality outcomes and business impact, not simply communication engagement.

The Director sets the vision, evolves how the function works and builds the team, capabilities, partnerships and member engagement experiences required to deliver the strategy. Success requires close collaboration across Clinical Quality, Stars, Product, Provider, Analytics, Digital, Sales Technology, Member Services, Member Experience, Operations and Compliance. This role reports to the Senior Director, Member Marketing, Government Programs.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Primary Responsibilities:

• Marketing Strategy Leadership
  • Own the member marketing strategy for Clinical Quality, HEDIS and Medicare Stars, serving as the strategic marketing voice and co-creator of priorities with business partners
  • Translate clinical and business objectives into audience, behavior, intervention, message, channel and timing strategies designed to drive measurable outcomes
  • Set the vision, strategic roadmap and investment priorities for the portfolio
• Personalized, Behavior-Based Engagement
  • Use member insights, behavioral science, data and technology to design relevant, personalized engagement and next-best-action approaches
  • Lead the shift from stand-alone campaigns to connected, signal-driven experiences across the member lifecycle
  • Determine the most effective combination of interventions, channels and moments to reduce barriers and motivate action
• Functional Transformation & Capability Building
  • Evolve marketing operating models, processes, decisioning, measurement and technology capabilities to enable outcome-based engagement
  • Drive adoption and optimization of Adobe Journey Optimizer and related platforms while bringing cross-functional partners through the transformation
  • Build scalable frameworks and reusable capabilities that improve speed, consistency and effectiveness
• Measurement & Optimization
  • Establish success measures tied to member behavior, care completion, quality outcomes and business impact, in addition to communication performance
  • Partner with Analytics to develop attribution, reporting and performance dashboards; lead test-and-learn plans and continuous optimization
• Enterprise Partnership
  • Lead integrated planning across Clinical Quality, Stars, Product, Provider, Analytics, Digital, Sales Technology, Member Services, Member Experience, Operations and Compliance
  • Align member and provider engagement to create coordinated experiences, consistent messaging and reduced friction
• People Leadership
  • Build, coach and develop a high-performing marketing team with the skills to lead strategy, understand consumer needs and behaviors, design connected experiences and deliver measurable outcomes
  • Create clarity, accountability and a culture of curiosity, experimentation and continuous improvement

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 8+ years of progressive experience in consumer, digital, lifecycle, engagement or healthcare marketing, including experience setting portfolio or functional marketing strategy
• 5+ years of experience within healthcare, insurance, financial services or another highly regulated industry
• Experience applying behavioral science, experimentation and next-best-action or decisioning approaches to member or consumer engagement
• Experience with Adobe Journey Optimizer, Adobe Experience Platform or similar marketing technology platforms and the ability to shape their strategic use
• Proven people leadership experience, including building high-performing teams, coaching strategic marketers and developing talent through change
• Demonstrated experience leading marketing transformation, building capabilities and moving teams from campaign execution toward personalized, data-driven and outcome-based engagement
• Demonstrated experience supporting HEDIS, Medicare Stars, clinical quality, pharmacy or healthcare engagement initiatives
• Demonstrated understanding of the relationship among HEDIS measures, Medicare Stars ratings, member experience, health outcomes and Medicare Advantage business performance
• Demonstrated solid measurement orientation with experience defining KPIs, partnering on attribution and using performance insights to optimize interventions
• Demonstrated ability to influence senior leaders and align cross-functional partners across highly matrixed organizations
• Proven success translating business and consumer insights into audience, behavior-change, personalization, lifecycle and omni-channel strategies that drive measurable outcomes
• Proven exceptional written, verbal and executive presentation skills, with the ability to balance strategic leadership, operational excellence and accountability for execution

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $134,600 - $230,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.