Segment Marketing Senior Advisor - Medicare Advantage

Health Care Service Corp.; United States; Remote; USD 102,000 - 184,000; Full time

Benefits offered by this job

Health & wellness benefits

401(k) savings plan

Pension plan

Paid time off

Paid parental leave

Disability insurance

Supplemental life insurance

Employee assistance program

Paid holidays

Tuition reimbursement

Job summary

Health Care Service Corporation seeks a senior marketing lead responsible for driving direct-to-consumer growth for Medicare Advantage through DRTV and digital channels. You will develop and execute strategies to achieve application and call volume goals, while optimizing channel performance for member acquisition.

The role requires strong cross-functional leadership, data-driven decision making, and the ability to communicate results to executive leadership.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field with 8+ years in marketing, campaign management, healthcare marketing, or related fields
• Master’s degree and 6+ years in marketing, campaign management, healthcare marketing, or related fields OR 12 years of marketing experience
• Experience leading multi-channel marketing campaigns from strategy through execution
• Deep expertise in marketing strategy, member acquisition, retention, and growth initiatives
• Strong knowledge of marketing regulations, healthcare compliance requirements, and enrollment processes
• Advanced analytical skills and experience translating complex data into executive-level insights and recommendations
• Excellent executive communication and presentation skills
• Proven ability to lead large-scale cross-functional initiatives and drive organizational alignment
• Exceptional leadership, influence, and stakeholder management capabilities without direct authority

Responsibilities

• Develop and execute strategies to achieve application and call volume goals
• Lead cross-functional teams and clearly communicate results with executive leadership

Skills

Marketing strategy

Multi-channel campaigns

Executive communication

Data driven decision making

Cross-functional leadership

Stakeholder management

Analytical skills

Regulatory compliance knowledge

Education

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field

Master’s degree

Job description

At HCSC, our employees are the cornerstone of our business and the foundation to our success. We empower employees with curated development plans that foster growth and promote rewarding, fulfilling careers. Join HCSC and be part of a purpose-driven company that will invest in your professional development.

Job Summary

This role is the marketing lead for driving direct-to-consumer growth for Medicare Advantage, focused on the DRTV and Digital marketing channels. The Senior Advisor develops and executes strategies to achieve application and call volume goals, while optimizing channel performance with member acquisition. Success in the role requires strong cross-functional leadership, data-driven decision making, disciplined execution against growth, volume, and cost targets, and the ability to clearly communicate results with executive leadership.

Required Job Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field and 8 years of experience in marketing, campaign management, healthcare marketing, or related fields OR Master’s degree and 6 years of experience in marketing, campaign management, healthcare marketing, or related fields OR 12 years of experience in marketing, campaign management, healthcare marketing, or related fields
• Experience leading multi-channel marketing campaigns from strategy through execution
• Deep expertise in marketing strategy, member acquisition, retention, and growth initiatives.
• Strong knowledge of marketing regulations, healthcare compliance requirements, and enrollment processes.
• Advanced analytical skills and experience translating complex data into executive-level insights and recommendations.
• Excellent executive communication and presentation skills.
• Proven ability to lead large-scale cross-functional initiatives and drive organizational alignment.
• Exceptional leadership, influence, and stakeholder management capabilities without direct authority.

Preferred Job Qualifications

• Prior experience with Medicare, Medicare Advantage, health insurance, or another highly regulated environment.
• Understanding of Medicare Advantage target audience, enrollment process, and customer journeys.
• Experience in evaluating and implementing marketing technologies.

Pay Transparency Statement

At Health Care Service Corporation, you will be part of an organization committed to offering meaningful benefits to our employees to support their life outside of work. From health and wellness benefits, 401(k) savings plan, pension plan, paid time off, paid parental leave, disability insurance, supplemental life insurance, employee assistance program, paid holidays, tuition reimbursement, plus other incentives, we offer a robust total rewards package for employees. Learn more about our benefit offerings by visiting https://careers.hcsc.com/totalrewards. The compensation offered will vary depending on your job-related skills, education, knowledge, and experience. This role aligns with an annual incentive bonus plan subject to the terms and the conditions of the plan.

• health and wellness benefits
• 401(k) savings plan
• pension plan
• paid time off
• paid parental leave
• disability insurance
• supplemental life insurance
• employee assistance program
• paid holidays
• tuition reimbursement
• plus other incentives

This position may be performed remotely from anywhere within the continental United States, excluding California, New York, Alaska, and Hawaii.

HCSC Employment Statement

We are an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of our employees are respected and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics. We are a drug-free and smoke-free workplace. Employment may be contingent upon successful completion of drug screening in accordance with applicable law.

Base Pay Range

$102,000.00 - $184,300.00 Exact compensation may vary based on skills, experience, and location.

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For more than 80 years, HCSC has been dedicated to expanding access to high-quality, cost-effective health care and equipping our members with information and tools to make the best health care decisions for themselves and their families. As an industry leader, HCSC also has been helping to make the health care system work better for all Americans. To remain a leader, we offer compelling careers that encourage resourcefulness, strategic thought and empower you to make a difference in the lives of our members and their communities. Today, with the industry at an important crossroad, HCSC is reimagining health care and looking for original thinkers who aren’t afraid to make innovative contributions. We are an Equal Opportunity Employment employer dedicated to workforce diversity and a drug-free and smoke-free workplace. Learn more about HCSC, our commitment to our members and the opportunity you’ll have to improve health care delivery in an open, collaborative environment. HCSC is committed to diversity in the workplace and to providing equal opportunity to employees and applicants.

If you are an individual with a disability or a disabled veteran and need an accommodation or assistance in either using the Careers website or completing the application process, you can call us at 1-866-977-7378 to request reasonable accommodations.