Digital Marketing Manager

My Senior Health Plan; San Diego (CA); On-site; USD 72,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Ancillary benefits

401(k) matching

Paid vacation

Parking near La Jolla office

Job summary

My Senior Health Plan in the Medicare space seeks a strategic Digital Marketing Manager to lead multi-channel marketing campaigns and drive enrollments. The role owns HubSpot Marketing Hub, oversees campaigns, lead nurturing, reporting, and automation, and partners with Sales, Compliance, and leadership to improve lead quality.

The ideal candidate combines strategic thinking with hands-on execution, using data to optimize performance in a regulated healthcare setting.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of digital marketing experience.
• 3+ years managing marketing automation and lead generation programs.
• Hands-on experience with HubSpot Marketing Hub or similar platform.
• Experience managing paid digital advertising campaigns and marketing budgets.
• Strong analytical skills using marketing data to drive decisions.

Responsibilities

• Develop and execute digital marketing strategies to support growth and enrollment goals.
• Manage paid advertising across Google, Microsoft, Meta, LinkedIn, YouTube, and more.
• Own HubSpot Marketing Hub: workflows, emails, landing pages, lead scoring, segmentation, reporting.
• Drive lead generation through marketing automation and nurturing campaigns.
• Oversee website content, SEO, UX, and ongoing optimization.
• Lead content marketing: blogs, social, emails, videos, webinars, resources.
• Track marketing performance with KPIs like MQLs, SQLs, CAC, ROAS, and conversions.
• Collaborate with Sales, Operations, Technology, Compliance, and Leadership to improve lead quality.
• Ensure activities comply with CMS, HIPAA, and regulatory requirements.
• Manage relationships with agencies, vendors, and marketing tech partners.

Skills

Digital marketing

Marketing automation

HubSpot

Paid advertising

Data analysis

Campaign management

Education

Bachelor's degree in Marketing

Tools

Google Ads

GA4

WordPress

SEO tools

CRM systems

Job description

Position Summary

My Senior Health Plan, a leader in the Medicare B2C space for nearly 20 years, is seeking a strategic, data-driven Digital Marketing Manager to lead our digital marketing efforts and drive brand awareness, customer engagement, and qualified Medicare lead generation.

This role is responsible for developing, executing, and optimizing multi-channel marketing campaigns across paid media, email, social media, website, SEO, content marketing, and marketing automation. The Digital Marketing Manager will serve as the primary owner of HubSpot Marketing Hub, overseeing campaign execution, lead nurturing, reporting, and marketing automation.

The ideal candidate is both strategic and hands-on, with experience using data to improve marketing performance in a healthcare, insurance, or other highly regulated environment.

Key Responsibilities

• Develop and execute digital marketing strategies that support business growth and enrollment goals.
• Manage paid advertising campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, and other digital channels.
• Own and optimize HubSpot Marketing Hub, including workflows, email campaigns, landing pages, lead scoring, segmentation, and reporting.
• Drive lead generation through conversion optimization, marketing automation, and nurturing campaigns.
• Oversee website content, SEO, user experience, and ongoing optimization.
• Lead content marketing initiatives, including blogs, social media, email campaigns, videos, webinars, and educational resources.
• Track and analyze marketing performance using KPIs such as MQLs, SQLs, CPL, CAC, ROAS, conversion rates, and campaign ROI.
• Partner with Sales, Operations, Technology, Compliance, and Executive Leadership to improve lead quality and marketing effectiveness.
• Ensure all marketing activities comply with CMS, HIPAA, and applicable regulatory requirements.
• Manage relationships with external agencies, vendors, and marketing technology partners.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of digital marketing experience.
• 3+ years managing marketing automation and lead generation programs.
• Hands-on experience with HubSpot Marketing Hub or a comparable marketing automation platform.
• Experience managing paid digital advertising campaigns and marketing budgets.
• Strong analytical skills with experience using marketing data to drive business decisions.

Preferred

• Experience in Medicare, healthcare, insurance, or another regulated industry.
• HubSpot Marketing Hub Professional or Enterprise Certification.
• Google Ads Certification.
• Experience with Google Analytics (GA4), WordPress, SEO/SEM tools, attribution reporting, and AI-powered marketing tools.
• Knowledge of CMS Medicare marketing guidelines.

Working Conditions:

• Stationary role, operating a computer and office equipment.
• Light lifting (up to 25 lbs.).
• Office environment with occasional movement within the workspace.

Why Join Us?

• Competitive base pay ($72,000-$95,000/year) based on experience.
• Health insurance (medical, dental, vision) with 75% employer paid premiums.
• Ancillary benefits (life, pet care, disability, hospital indemnity, accident, critical illness).
• 401(k) plan with matching (up to 4%) and profit-sharing (3-7% of salary).
• Paid vacation (5 business days in year 1, 10 business days in year 2, 15 business days in year 3+), sick time (5 business days), and company holidays, including the week of Christmas.
• Paid parking at our office in La Jolla cove. Walk to the beach on your lunch break!

What We're Looking For:

• Want It:
  You genuinely want to be in this role and thrive in a sales-driven environment. You're motivated by helping clients make informed decisions about their Medicare options and enjoy working toward measurable goals. You see this position as a career opportunity, not just a job.
• Get It:
  You fully understand what success looks like in this role. You grasp the importance of timely follow-up, accurate CRM management, and effective communication. You know how to build trust with clients, overcome objections, and maintain a positive attitude even when challenges arise.
• Capacity to Do It:
  You have the skills, experience, and bandwidth to excel. This means strong organizational abilities, resilience under pressure, and the ability to manage multiple priorities without sacrificing quality. You're tech-savvy, comfortable with CRM systems, and capable of learning new tools quickly. Most importantly, you have the emotional intelligence to connect with clients and the persistence to hit and exceed sales targets.

Our Core Values:

• Client-Centric Service: Always put the client first.
• Integrity: Do the right thing, every time.
• Positivity: Bring energy and optimism to every interaction.
• Growth Mindset: Embrace learning and continuous improvement.

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