Segment Marketing Lead, Retirement & Advisor Engagement

T. Rowe Price; Colorado Springs (CO); Hybrid; USD 87,000 - 148,000; Full time

Benefits offered by this job

Competitive compensation

Annual bonus eligibility

Hybrid work schedule

Health and wellness benefits

Paid time off

Family care resources

Job summary

T. Rowe Price is seeking a Marketing Manager to craft and execute integrated marketing strategies supporting growth in retirement market segments.

You will leverage knowledge of retirement plan products, advisor channels, TPAs, partner ecosystems, and client needs to drive awareness, engagement, and business growth. Collaborating with Sales, Product, Relationship Management, Compliance, Legal, and Creative, you will translate business priorities into campaigns, messaging frameworks, and

Qualifications

• Bachelor’s degree or the equivalent combination of education and relevant experience.
• 5+ years of total relevant work experience in marketing or related field.
• Experience developing integrated marketing campaigns and go‑to‑market programs.

Responsibilities

• Develop and execute integrated marketing strategies for retirement market segments.
• Collaborate with Sales, Product, Relationship Management, Compliance, Legal, and Creative to translate priorities into campaigns and assets.
• Lead advisor and intermediary engagement programs and thought leadership initiatives.
• Coordinate cross‑functional campaigns across email, digital, webinars, content, social, and events.

Skills

Strategic thinking

Communication

Project management

Analytical skills

Education

Bachelor’s degree or equivalent

Tools

Seismic

Adobe

Microsoft Office

Salesforce

Job description

T. Rowe Price is seeking a Marketing Manager to craft and execute integrated marketing strategies supporting growth in retirement market segments.

You will leverage knowledge of retirement plan products, advisor channels, TPAs, partner ecosystems, and client needs to drive awareness, engagement, and business growth. Collaborating with Sales, Product, Relationship Management, Compliance, Legal, and Creative, you will translate business priorities into campaigns, messaging frameworks, and