Segment Marketer

Altera Digital Health Inc. United States; New York, Town of Texas, Boston, Austin (NY, WI, MA, TX); Hybrid; USD 75,000 - 90,000; Full time

Job summary

An established industry player is seeking a passionate Segment Marketer to join their team and help shape the future of healthcare. This role involves managing marketing budgets, executing strategic initiatives, and analyzing market data to drive growth. The ideal candidate thrives in a fast-paced environment and is eager to make a meaningful impact in the healthcare technology space. Join this innovative firm in delivering high-quality solutions that elevate care delivery and inspire healthier communities. If you're ready to contribute to a transformative mission, this opportunity is perfect for you.

Qualifications

• Experience in healthcare technology marketing is preferred.
• Ability to execute marketing plans on time and on budget.

Responsibilities

• Manage marketing budget and ensure strategic allocation of resources.
• Drive execution of marketing initiatives aligned with business objectives.
• Analyze market statistics to inform product strategies.

Skills

Strategic Thinking

Marketing Execution

Data Analysis

Communication Skills

Presentation Skills

Education

Bachelor's Degree

Job description

Altera, a member of the N. Harris Computer Corporation family, delivers health IT solutions that support caregivers around the world. These include the Sunrise, Paragon, Altera TouchWorks, Altera Opal, STAR, HealthQuest and dbMotion solutions. At the intersection of technology and the human experience, Altera Digital Health is driving a new era of healthcare, in which innovation and expertise can elevate care delivery and inspire healthier communities across the globe. A new age in healthcare technology has just begun.

About Us

At Altera Digital Health, our entire digital outlook is built to fit how hospital staff, providers and patients live, work, and interact. Healthcare should be easier to access, easier to understand and easier to navigate. It should work smarter and be more intuitive. It should work for us instead of against us. Because, whether providing care or receiving it, people deserve a higher-level experience that fits and improves their everyday lives.

Join us in shaping the future of healthcare! We are looking for a passionate Segment Marketer to help execute and support our strategic vision across the global organization. If you thrive in a fast-paced environment and have a strong desire to make a meaningful impact, we want you on our team!

Job Responsibilities

• Oversee and manage business units marketing budget, ensuring adherence to financial guidelines and strategic allocation of resources.
• Drive execution of tactical marketing initiatives and projects that support the strategic objectives of the business units we serve.
• Define key performance indicators (KPIs) to measure success and implement a cycle of continuous improvement to refine processes and outcomes.
• Develop a deep understanding of the company's product offerings and service capabilities to proactively identify new growth opportunities, innovative technologies, and emerging product or service prospects.
• Ensure all projects align with the company's strategic vision.
• Perform comprehensive analysis and evaluation of key market statistics and customer needs to inform product strategies and uncover opportunities for market share expansion.
• Facilitate cross-functional go-to-market initiatives by coordinating efforts across various departments such as Strategic Development, Marketing, and Services.
• Provide data-driven recommendations to the portfolio team based on thorough analysis and insights.

Role Requirements

• Ability to think strategically and be able to execute marketing plans on time and on budget.
• Curiosity and drive is key, we need someone passionate about developing and implementing marketing plans in a healthcare environment.
• Thrive working in a target based, busy environment.
• Bachelor's degree preferred.
• Experience working in a similar healthcare technology environment is preferred.
• Excellent communication and presentation skills, both oral and written.

Working Arrangements

• Standard work week or as defined by assignment requirements.
• Primarily works in standard office environment or remotely.
• May require after-hours, on-call support and/or holidays.
• On-call and after hours work during peak times including end of month/quarter/year; during this time PTO is limited to meet business needs.

Our company complies with all local/state regulations in regard to displaying salary ranges. If required, the salary range(s) are displayed below and are specifically for those potential hires who will perform work in or reside in the location(s) listed, if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data, ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD, technology), for example.

Salary Range

$75,000 - $90,000 USD

Altera is an Equal Opportunity/Affirmative Action Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.