Lifecycle Marketing Manager(Remote)

SaaS Labs, Inc; New York (NY); Remote; USD 80,000 - 130,000; Full time

Job summary

Join a leading SaaS company as a Lifecycle Marketing Manager to shape customer journeys and drive growth through multi-channel marketing campaigns. This role will focus on engagement, retention, and expansion efforts while collaborating with various teams to achieve revenue goals.

Qualifications

• 5+ years in B2B SaaS lifecycle or nurture marketing.
• Hands-on experience in HubSpot and Salesforce.
• Experience with metrics-driven, multi-channel campaigns.

Responsibilities

• Design and execute lifecycle journeys across multiple channels.
• Drive marketing-generated opportunities and customer engagement.
• Collaborate with cross-functional teams to align marketing strategies.

Skills

Execution skills

Project management

Communication

Analytical thinking

Tools

HubSpot

Salesforce

Data tools

Job description

Join JustCall as a Lifecycle Marketing Manager – Shape Journeys, Drive Growth

AtJustCall, we’re transforming how businesses connect with customers—smarter, faster, and powered by AI. Our marketing team leads this mission, creating strategies that deliver global impact.

We’re looking for a Lifecycle Marketing Manager to own and scale our customer lifecycle programs—driving engagement, retention, and expansion through multi-channel campaigns across email, sales outreach, website, in-app, paid ads, and content.

What You’ll Do

• Lead Multi-Channel Campaigns: Design and execute lifecycle journeys across channels like email, website, sales, ads, and in-product.
• Own Key Metrics: Drive marketing-generated opportunities (MGOs), ACV improvement, and customer engagement.
• Leverage the Right Tools: Use HubSpot for automation and Salesforce for CRM to manage and measure campaign performance.
• Support ABM & Lead Scoring: Optimize and align nurture programs with ABM and lead scoring strategies.
• Collaborate Across Teams: Work with Product Marketing, Sales, CS, and Marketing Ops to align programs with customer needs and revenue goals.

Who You Are

• 5+ years in B2B SaaS lifecycle or nurture marketing
• Strong execution and project management skills with hands-on experience in HubSpot, Salesforce, and data tools
• Proven success with metrics-driven, multi-channel campaigns
• Excellent communicator, experienced in working cross-functionally
• Analytical thinker who thrives in high-growth, fast-paced environments

Bonus If You Have

• Experience targeting SMB or Mid-Market segments
• Background in CCaaS or related SaaS products
• HubSpot, Salesforce, or ABM certifications
• Global marketing experience (US, UK, AUS)

Why JustCall

We’re a fast-growing SaaS company helping 7,000+ businesses power smarter customer conversations. Join a collaborative, impact-driven team building the future of communication.

Ready to lead customer growth at scale?
Apply now and let’s grow together.