Paid Search Director

Click Here Digital; Baton Rouge (LA); Hybrid; USD 100,000 - 180,000; Full time

Job summary

Click Here Digital is seeking a Paid Search Director to lead a team of analysts. You will partner with the Paid Media Technical Director to drive engagement and deliver results for high-spend accounts.

Ideal candidate has agency experience, strong analytics, and expertise in Google Ads, Bing Ads, and Google Analytics. You will guide strategy, oversee training, and coordinate with cross-functional teams to meet client goals.

Qualifications

• Experience managing paid search campaigns in an agency environment.
• Experience managing and leading a team.
• Proficiency in Google Ads, Bing Ads and Google Analytics.
• Deep technical knowledge and understanding of Paid Search/SEM.

Responsibilities

• Lead a team of paid search analysts, providing guidance and support for campaigns.
• Collaborate with the Paid Media Technical Director to align priorities with goals.
• Collaborate with cross-functional teams to ensure alignment of campaigns.
• Manage key accounts with a minimum of $150K monthly ad spend.
• Monitor campaign performance, analyze data and identify trends for data-driven decisions.
• Plan team account allocations and transitions.
• Oversee training progression of new hires and inspect training docs.

Skills

Paid search management

Team leadership

Data analysis

Communication skills

Multi-project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Bing Ads

Google Analytics

Microsoft Office

Google Sheets

Job description

Job Overview

As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. While collaborating with the Paid Media Technical Director, you will be the driver of team engagement and success.

Job Responsibilities

• Lead a team of paid search analysts, providing guidance and support to ensure the successful execution of paid search campaigns.
• Collaborate with Paid Media Technical Director to ensure team priorities are aligned with company and client goals.
• Collaborate with cross-functional teams to ensure alignment and integration of paid search campaigns.
• Manage key accounts individually (minimum of $150K monthly ad spend)
• Provide additional support on onboarding accounts
• Monitor campaign performance, analyze data, and identify trends to make data-driven decisions.
• Plan team account allocations and transitions.
• Oversee training progression of new hires and conduct inspection of training documentation.
• Assist with mid-month and end-of-month analyst note QA.
• Provide regular progress of team performance.
• Participate in routine external partner calls (Google, Incubeta, CallRail, etc.)
• Take ownership of tasks required for completion of website migrations
• Stay up to date with changes in search engine algorithms and ad platforms, adjusting strategies accordingly.

Required Qualifications

• Experience managing paid search campaigns, in an agency environment
• Experience managing and leading a team
• Proficiency in Google Ads, Bing Ads and Google Analytics, and other relevant paid search campaigns.
• Deep technical knowledge and understanding of Paid Search/SEM
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and team members.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
• Agency experience
• Experience in automotive, legal, and/or medical verticals
• Ability to handle multiple clients simultaneously