Search Engine Marketing Strategist

RDW Group; Providence (RI); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Generous PTO

Discretionary annual bonus

Job summary

RDW Group in Providence, RI is seeking an experienced SEM strategist to lead campaign management across platforms for clients in Higher Education, Healthcare, Public Health, and B2B. This role offers a fast-paced, evolving environment within a storied New England agency of 40 years.

You will develop campaign strategies, manage budgets across 5-10 accounts, analyze performance, and present dashboards. The role rewards independent learning, strong writing, and asset development for SEM campaigns.

Qualifications

• 5-7 years of SEM campaign management experience, agency environment preferable.
• Ability to strategically lead and maintain SEM engagements and spend across 5-10 client accounts with precision and proactivity.
• Strong analytical mindset, with proven ability to detect and adapt to campaign trends and pivots.
• Exceptional attention to detail and organization skills.
• Proven experience within Google Ads, Google Analytics, Google Tag Manager, Google Search Console, YouTube, Bing Ads.
• Proficiency in prompt development and AI platforms (Gemini, ChatGPT, Claude, Notebook LM).
• Experience in writing copy and developing photo/video assets for SEM campaigns.
• Previous media buying experience across digital programmatic or other media channels.

Responsibilities

• Development and leadership of campaign strategies for client SEM campaigns across platforms.
• In-platform management and launch of SEM ads across multiple platforms (Google Ads, Bing, etc).
• Strategic oversight and leadership of ongoing, proactive optimization opportunities for client campaigns.
• Development and proactive identification of analytics trends across SEM campaigns.
• Development and presentation of analytics insights for client reporting dashboards.

Skills

SEM campaign management

Analytical mindset

Attention to detail

Leadership

Copywriting

Creative asset development

Media buying

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Search Console

YouTube

Bing Ads

Gemini

ChatGPT

Claude

Notebook LM

Job description

RDW Group is seeking an experienced practitioner of Search Engine Marketing strategy and campaign management to join our growing Digital team. This position plays a key role in our full-service media and digital strategy team, providing supportive strategic leadership and technical management of all SEM initiatives for our clients. This position offers an opportunity to be a part of a fast-paced, rapidly evolving team at our storied New England agency of 40 years – as we look to build momentum in our next chapter. The right candidate thrives as an independent learner and team educator, providing strategic leadership and measurable campaign success for both our internal agency teams and clients across Higher Education, Healthcare, Public Health, B2B, and more.

Core responsibilities

• Development and leadership of campaign strategies for client SEM campaigns across platforms
• In-platform management and launch of SEM ads across multiple platforms (Google Ads, Bing, etc)
• Strategic oversight and leadership of ongoing, proactive optimization opportunities for client campaigns
• Development and proactive identification of analytics trends across SEM campaigns
• Development and presentation of analytics insights for client reporting dashboards

Requirements

• 5-7 years of SEM campaign management experience, agency environment preferable
• Ability to strategically lead and maintain SEM engagements and spend across 5-10 client accounts with precision and proactivity
• Strong analytical mindset, with proven ability to detect and adapt to campaign trends and pivots
• Exceptional attention to detail and organization skills
• Proven experience within Google Ads, Google Analytics, Google Tag Manager, Google Search Console, YouTube, Bing Ads
• Proficiency in prompt development and AI platforms (Gemini, ChatGPT, Claude, Notebook LM)
• Experience in writing copy and developing photo/video assets for SEM campaigns
• Previous media buying experience across digital programmatic or other media channels

We offer a comprehensive benefits package, including:

• 11 paid holidays
• Employer-provided health insurance at a 70% employer share
• Dental and vision plans
• 401(k) retirement plan with a non-elective employer contribution
• Generous paid time off policy
• Discretionary annual bonus commensurate with company performance

Our company is committed to providing an inclusive and supportive work environment that values diversity and fosters equal opportunity for all employees as well as a healthy work-life balance. We operate in a hybrid work environment, with our office located in Providence, RI.

RDW Group, Inc. is proud to be an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. We are committed to creating an inclusive environment for all employees and prohibit discrimination or harassment of any kind. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, religion, nationality, veteran status or sex. All employment decisions are based on qualifications, merit, and business needs.