Paid Search Specialist

Media Works, Ltd.; Baltimore (MD); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Flexible, collaborative work environment

Job summary

A respected marketing agency in Baltimore, MD, is seeking a Paid Search Specialist to manage and optimize SEM campaigns. The ideal candidate will have 1-3 years of relevant experience, a strong knowledge of Google Ads and Analytics, and excellent analytical skills. Position offers a competitive salary and hybrid work flexibility for Maryland residents. Responsibilities include developing strategies, managing campaigns, and collaborating with account teams to ensure client goals are met.

Qualifications

• 1-3 years of experience in search engine marketing.
• Proficient understanding of SEM, GDN, and YouTube campaigns.
• Experience working with cross-functional teams.

Responsibilities

• Develop, manage, and optimize SEM campaigns.
• Perform weekly diagnostics to ensure data accuracy.
• Collaborate with account teams on campaign updates.
• Manage vendor relationships related to SEM and RFP processes.
• Assist in scheduled reporting for SEM campaigns.
• Provide insights and optimizations for client campaigns and reports.
• Collaborate with Tech to implement tagging strategies and QA.
• Support landing page optimization and customer journey improvements.

Skills

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Google Ads certification

Google Analytics certification

Reporting and analytics tools proficiency

Datorama experience

E-commerce experience

Public speaking

Tools

Google Ads

Google Analytics

Datorama

Excel

Word & PowerPoint

Job description

Media Works is looking for a Paid Search Specialist with 1-3 years’ experience. Media Works is a highly respected, fast paced, and energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 35 years, serving a diverse client list.

Position Summary

This position plays a hands‑on role in the day‑to‑day development, management, and optimization of SEM campaigns. This role leads the efforts to increase site visibility, click‑through rates, and conversion rates for Media Works clients. Successful candidates will plan and build out SEM campaigns from start to finish by creating budget projections, researching keywords, conducting competitive analysis, and monitoring and reporting on campaign performance. This position works cross‑functionally with the Account Managers to ensure client goals are satisfied.

Position Requirements / Responsibilities

• Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and forecasting.
• Perform weekly diagnostic to ensure data is complete and accurate for SEM.
• Coordinate with account teams on flow charts updates and media pacing.
• Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM.
• Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns.
• Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager.
• Work with Media Works Tech to implement tagging strategy and ongoing QA.
• Manage QA process post launch and throughout campaign including pacing, trouble shooting, and invoicing.
• Lend insight into the optimization of client landing pages and the customer journey.
• Collaborate cross team and provide support for other areas of marketing as needed.
• Creating and managing SEM templates used across the agency.
• Remain connected to Google to keep clients aware of SEM developments and trends.
• Oversee necessary ad copy writing as requested by clients.
• Develop relationship with agency google rep and push updates and information to agency teams.
• Other duties as assigned.

Skills

• Microsoft Word, Excel, and Power Point
• Google Ads certification
• Google Analytics certification
• Proficient with reporting and analytics tools
• Datorama experience (a plus)
• E-commerce experience (a plus)
• Public speaking and presentation experience

*A hybrid work schedule is available to all Maryland residents, non-Maryland residents may apply for this role as fully remote*

Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.

Job Type: Full‑time

Salary: Commensurate with experience

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule

• 8‑hour shift

Experience

• Google Ads: 2 years (Required)
• Keyword research: 2 years (Required)

Work Location: Hybrid in Baltimore, MD 21209