Director, Paid Search

Mediassociates, Inc.; Connecticut; Hybrid; USD 120,000 - 150,000; Full time

Job summary

Mediassociates, Inc. in Newtown, Connecticut, is seeking a Director, Paid Search to lead strategy and execution across key clients. You will work closely with other directors to drive performance and mentor team members.

Ideal candidates should have over 8 years of paid search experience and 3 years in a managerial role, with a strong knowledge of Google, Microsoft, and Amazon paid search platforms.

While local candidates are encouraged to use our modern office space, remote workers are also considered.

Qualifications

• 8+ years of hands-on paid search experience.
• 3+ years of managerial agency experience with direct client ownership.
• Proficiency in SA360 and Skai, expertise across Google, Microsoft, and Amazon paid search.

Responsibilities

• Lead SEM strategy across Paid Search, YouTube, Demand Gen, and Shopping.
• Present insights, strategy, and AI adoption roadmaps to clients.
• Evaluate and govern AI-powered campaign features.

Skills

Hands-on paid search experience

Client-facing communication

Agency experience

Testing methodologies expertise

Knowledge of Google and Microsoft platforms

Tools

SA360

Skai

GA4

Adobe Analytics

Job description

About us

Mediassociates is an award-winning independent media planning, buying, and analytics agency in the greater NYC area. We guide brands using our Precision Branding approach - focused on predicting, measuring, and optimizing business outcomes. Named Adweek Fastest Growing Agency and AdAge Best Place to Work.

The role

We’re hiring a Director, Paid Search to lead strategy and execution across key agency clients. Reporting to the Executive Director, Search, you’ll partner with a peer Director to advance best practices, drive client performance, and grow a high‑performing search team.

What you’ll do

• Lead SEM strategy across Paid Search, YouTube, Demand Gen, and Shopping for core clients
• Apply A/B, incrementality, and geo‑based testing to improve performance
• Evaluate and govern AI‑powered campaign features (Smart Bidding, Performance Max, AI Max)
• Serve as senior client contact – present insights, strategy, and AI adoption roadmaps
• Collaborate across analytics, SEO, ad ops, and account planning for integrated execution
• Mentor junior team members and contribute to new business pitches

What you bring

• 8+ years hands‑on paid search experience, including YouTube, Demand Gen, PMax, and Shopping
• 3+ years agency experience at a managerial level with direct client ownership
• Expertise across Google, Microsoft, and Amazon paid search; proficiency in SA360 and Skai
• Experience with advanced testing methodologies and attribution/incrementality measurement
• Strong grasp of paid/organic search interplay, GA4, Adobe Analytics, and GTM
• Exceptional client‑facing communication and ability to manage multiple workstreams

Our office is located in Newtown, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.