Hybrid SEM Strategy Lead — Data-Driven Campaigns

RDW Group; Providence (RI); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Generous PTO

Discretionary annual bonus

Job summary

RDW Group in Providence, RI is seeking an experienced SEM strategist to lead campaign management across platforms for clients in Higher Education, Healthcare, Public Health, and B2B. This role offers a fast-paced, evolving environment within a storied New England agency of 40 years.

You will develop campaign strategies, manage budgets across 5-10 accounts, analyze performance, and present dashboards. The role rewards independent learning, strong writing, and asset development for SEM campaigns.

Qualifications

• 5-7 years of SEM campaign management experience, agency environment preferable.
• Ability to strategically lead and maintain SEM engagements and spend across 5-10 client accounts with precision and proactivity.
• Strong analytical mindset, with proven ability to detect and adapt to campaign trends and pivots.
• Exceptional attention to detail and organization skills.
• Proven experience within Google Ads, Google Analytics, Google Tag Manager, Google Search Console, YouTube, Bing Ads.
• Proficiency in prompt development and AI platforms (Gemini, ChatGPT, Claude, Notebook LM).
• Experience in writing copy and developing photo/video assets for SEM campaigns.
• Previous media buying experience across digital programmatic or other media channels.

Responsibilities

• Development and leadership of campaign strategies for client SEM campaigns across platforms.
• In-platform management and launch of SEM ads across multiple platforms (Google Ads, Bing, etc).
• Strategic oversight and leadership of ongoing, proactive optimization opportunities for client campaigns.
• Development and proactive identification of analytics trends across SEM campaigns.
• Development and presentation of analytics insights for client reporting dashboards.

Skills

SEM campaign management

Analytical mindset

Attention to detail

Leadership

Copywriting

Creative asset development

Media buying

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Search Console

YouTube

Bing Ads

Gemini

ChatGPT

Claude

Notebook LM

Job description

RDW Group in Providence, RI is seeking an experienced SEM strategist to lead campaign management across platforms for clients in Higher Education, Healthcare, Public Health, and B2B. This role offers a fast-paced, evolving environment within a storied New England agency of 40 years.

You will develop campaign strategies, manage budgets across 5-10 accounts, analyze performance, and present dashboards. The role rewards independent learning, strong writing, and asset development for SEM campaigns.