SEM Specialist Job

Rise Marketing; Philadelphia (Philadelphia County); On-site; USD 65,000 - 85,000; Part time

Job summary

Rise Marketing is seeking a freelance SEM Specialist in Philadelphia to manage and optimize PPC campaigns across major platforms. This role involves collaborating with design, copywriting, and marketing teams to execute effective marketing strategies and providing regular updates on campaign performance to clients.

The ideal candidate will have proven success with SEM reporting, A/B testing, and bid management tools, along with strong insights into web analytics.

Qualifications

• Success managing PPC campaigns across Google, Yahoo, and Bing.
• Experience generating SEM reports for clients.
• Familiarity with A/B testing and multivariate experiments.
• In-depth understanding of bid management tools.
• Insight with website analytics tools.

Responsibilities

• Work closely with design, copywriting, and marketing teams for campaigns.
• Conduct keyword, market, and competitive research.
• Continuously optimize digital marketing campaigns.
• Provide regular reports on campaigns.
• Manage campaign budgets.
• Keep up to date with trends in search engine marketing.

Skills

PPC campaign management

SEM reporting

A/B testing

Bid management tools

Website analytics tools

HTML, CSS, JavaScript

Job description

Qualifications

• Success managing PPC campaigns across Google, Yahoo, and Bing
• Experience generating SEM reports for clients
• Familiarity with A/B testing and multivariate experiments
• In-depth understanding of bid management tools (e.g., Google Keyword Planner, Kenshoo, WordStream)
• Insight with website analytics tools (e.g. Google Analytics and Google Data Studio)
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Responsibilities

• Work closely with the design, copywriting, and marketing teams to ideate and execute effective marketing campaigns
• Conduct keyword, market, and competitive research
• Continuously optimize digital marketing campaigns through A/B testing and data-driven insights
• Provide regular reports to the internal team and clients on campaigns we are running
• Manage campaign budgets
• Keep up to date with the latest trends in search engine marketing, PPC strategies, and SEO best practices

If you’re a freelance SEM Specialist looking for a potential contract-to-hire position that’s both challenging and rewarding, apply today!