Search Engine Marketing Optimization Specialist (Paid Search Specialist) - Boston

Fundamental Media; Boston (MA); On-site; USD 63,000 - 73,000; Full time

Benefits offered by this job

Healthcare coverage

Paid parental leave

16 days PTO

Career growth

Job summary

The Fundamental Group, a Boston-based marketing technology group, seeks a Paid Search Specialist to deliver high-level SEM strategies and optimizations. You will analyze data, collaborate on strategy with clients and the SEM team, and test hypotheses to improve campaign performance.

We require at least 2 years in a similar role, proficiency with Google & Bing Ads, GA4, and Excel/Sheets. Previous SEO/content marketing experience is a plus; a discretionary bonus complements a competitive package.

Qualifications

• 2+ years in SEM or Marketing Analyst role.
• Strong analytical skills to interpret campaign data.
• Experience with Google Ads, Bing Ads and GA4.
• Proficient in Excel and Google Sheets.
• Certifications in digital marketing (Google Ads/Bing) preferred.

Responsibilities

• Interpret analytics data for senior team review and strategy.
• Contribute insights to optimize campaigns and projections.
• Assist in training new hires and team development at FM.
• Serve as the first point of contact for account support requests.
• Participate in monthly/quarterly performance reviews with Global Head of Search.
• Assist in ad-hoc projects beyond standard account duties.

Skills

SEM

Biddable Media

Marketing Analysis

Excel

Google Analytics 4

Google Ads

Bing Ads

Tools

Google Ads

Bing Ads

GA4

Excel

Google Sheets

Job description

The Fundamental Group started out as a media agency, specialising in clients within the Asset Management and Higher Education sectors. Our vision was to become a leading specialist, and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.

Over the past 20 years, we have grown into a marketing technology group which numbers over 170 people globally. With a strategic presence across the globe, our offices span key locations including London, Boston, Hong Kong and Sydney.

The Role

Reporting directly to the Global Head of Search, we are seeking a highly motivated and detail-oriented individual to join our Paid Search team as a Paid Search Specialist. As a Paid Search Specialist you will help execute high-level account campaign strategies into optimizations which directly affect campaign performance and team success. You will regularly analyze and interpret data, discover and address opportunities, collaborate on campaign strategy with clients and the SEM team, formulate and test hypothesis as well as give critical insights on campaign activity and performance. At least two years of experience working in a similar role as a Search Account Specialist or Marketing Analyst on biddable media campaigns is required.

Proficiency in working with all Google & Bing Ads products, Google Analytics 4, as well as working knowledge of Excel & Google Sheets as it relates to SEM is preferred. Candidates with experience working on biddable media campaigns will be considered. Previous SEO and Content Marketing experience is a plus.

Key Responsibilities

• Interprets all analytical data as requested by senior team
• Serves as a "boots on the ground" contributor to the management team giving important insights assisting in developing strategy, reports and projections.
• Assists in the training process for new hires and helps to support their development at FM.
• First point of contact for any account assistance requested by the team.
• Participates in regular check-in meetings with the Global Head of Search to review internal monthly and quarterly account data insights reporting.
• Assists in execution of any projects or tasks outside of those required of their normal account responsibilities.

Qualifications:

• 2+ years of experience working in a similar SEM, Biddable Media or Marketing Analyst role.
• An interest and passion in analysing your campaigns and pushing for the best outcome.
• Awareness of media trends and avid interest in business and finance.
• Proficiency in Microsoft and Google Suite, specifically Excel.
• Certifications in digital marketing, such as Google Ads or Bing.

Personal Attributes:

• Meticulous attention to detail.
• Eagerness to work alongside a range of people and as an integral part of a team.
• Demonstrable ability to make sensible, intelligent decisions in difficult and deadline driven situations.
• A passionate approach to tasks with a can-do attitude, committed to upholding professional standards while being flexible and self-motivated.

What we offer:

• Supportive, friendly colleagues who work together to achieve shared goals
• Competitive salary ranging from $63k - $73k and a discretionary bonus
• Healthcare coverage including medical, dental, vision, life cover, and paid parental leave
• 16 days of paid time off, separate from holidays and sick time
• Career growth opportunities: We're committed to your success and offer recognition, rewards, and the training and support needed for advancement
• A dynamic and innovative work environment within a contemporary, team-focused, and forward-thinking company

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. If you require any information in an alternative format or need any reasonable adjustments at any stage of the recruitment process, please let us know. We are committed to providing an inclusive and accessible recruitment experience for all candidates throughout the process.

Personal data collected will be used for recruitment purposes only. Strictly no agencies.